Top SEO Campaigns Of 2021

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As a 13-year young agency, we know where our roots lie. We’ve been operating our SEO services for well over a decade now, with many of our key team members helping us progress within search during that time. As we head into 2022, we’re keeping a close eye on all the burning trends, including Google’s algorithm, to make sure that our client campaigns are always one step ahead of what’s expected. Check out some of our top campaigns from the previous year below.

  1. Eden’s Gate

Working with Eden’s Gate on an integrated campaign across SEO and digital PR, we have seen some fantastic results. Having acquired the account mid-2021, our team has been able to increase the brands visibility by 133% already. We largely focused on optimising the main category pages on the website which included gummies and creams. We also identified further keyword opportunities during the early stages of the campaign through conducting a competitor analysis which was then used to outline the rest of the campaign.

Results

172% increase in users

205% increase in sessions

133% increase in visibility

  1. Fast Loan UK

Fast Loan UK also partnered with us in 2021. As a leading online direct lender, it was paramount that our SEO campaign reflected the positive nature of the brand and what they stand for as a business. Working closely with the team, we devised a strategy that would enable us to increase their visibility, fast. We utilised an impact/effort ratio process to assess areas of the site that needed to be fixed first, prioritising the indexability, content and loading time issues to start in line with the core web vitals announcement made at the start of the campaign.

Results

398% increase in users

384% increase in sessions

449% increase in goal completions

13% increase in conversion rate

  1. Keyhole Heart Clinic

Over 2021 we focused on building the authority of The Keyhole Heart Clinic. We conducted a full E-A-T Analysis on the website and used both content and a thorough link acquisition strategy to support the message that The Keyhole Heart Clinic are experts in their industry.

We also focused the organic strategy to gain key organic traffic from high intent keyword searches. This is evident in the 35% increase in search visibility on page 1 of Google. Content creation supported the continued growth, working to answer searchers queries for each stage of the customer journey. 

Results

240% increase in sessions YoY

844% is correct conversions

35% increase in page 1 visibility

  1. QuidMarket

QuidMarket approached us looking to drive high quality traffic to their website and convert clicks into customers by targeting some highly competitive terms. QuidMarket already knew the competitiveness of the market so wanted to reduce their reliance of terms such as ‘payday loans’ and move into the short-term loan market to promote the brand. As part of their campaign we conducted a UX overhaul which enable us to enhance the usability of the site to ultimately make it easier for people visiting the website to find what they were initially looking for.

Results

99% increase in sessions

59% increase in goal completions

81% increase in page 1 visibility

  1. SGC Glass

We have been working with the team at SGC Glass for a couple of years, helping them to streamline their SEO in line with their goals. We continued to work across the site from a technical perspective, helping to improve key areas. We also focused on the sites UX to improve its usability and ensure SGC Glass was seen as a reliable and reputable glass fitting and repair company.

Results

95.86% increase in users sessions

82.96% increase in organic sessions

34.92%% increase in organic goal completions

 

For more information about our SEO services, get in touch with a member of our expert search team on 0800 088 6000.

For more information or to discuss your own digital marketing requirements, call one of our expert team today on 0800 088 6000.

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