November’s Monthly Roundup
November has been yet another busy month here at Absolute Digital Media and although we may be heading into the festive period, there are no signs that business will be slowly down over Christmas. Our teams were lucky enough to attend the UK Search Awards and Drum Agency Awards last month and we are thrilled to have been nominated for the prestigious Drum Recommends Digital Awards for Search, Online Analytics and Client Service.
As we continue to stay on top of the latest trends and the industry’s hottest topics, we’re taking a look back at November:
Tables Of Contents –
- How & Why You Must Improve or Remove Your Old Content
- We’re Finalists At The 2019 Drum Recommends Digital Awards
- How To Find Low-Competition Keywords With high Search Volume
- Is An Unannounced Google Update Underway?
- What Is Crawl Budget & Why Does It Matter For SEO?
- The Most Common Internal Link Building Mistakes
- Guide: How To Repurpose Your Content
As a part of our ongoing team develop here at Absolute Digital Media, we’re constantly on the look our for new webinars to sign up to. One of the latest ones to watch was “How & Why You Must Improve Your Old Content”, hosted by Danny Goodwin.
Within his webinar he explain more about paid, organic and zero-click searches in Google, how Google defines quality content, the possible fates for your content and more.
We wanted to end the year just how we started it – as finalists! After attending the UK Search Awards and Drum Agency Awards last month, we’re pleased that our award-winning streak is not over just yet. We’ve been nominated for three different categories, including:
- Online Analytics
- Client Service
These awards are based on the feedback from our clients, meaning that we didn’t enter them ourselves and were instead chosen by the team at The Drum.
We’re looking forward to attending the awards on 3rd December at the London Marriott Hotel in Grosvenor Square, London.
SEO is a highly competition industry meaning that if you want your site to rank well, you need to understand the ins and outs of the Search algorithm. Fortunately, there are a number of tools available to help including SEMrush, Google Keyword Planner and Google Trends.
Whilst Google Trends doesn’t have the same number of features as other tools such as SEMrush, it will provide you with the information you need to be able to evaluate search volume data. It can also show you addition data including growth volume, geographic popularity and related topics which is great when defining interest over time.
Following Google’s BERT update which took place in October, many began to rumour an even more prevalent update known as the Google November 2019 Update. Throughout the start of November, chatter in SEO forums and across social media was hinting at one thing; that Google had updated their algorithm again with the aim of improving search.
With Google crawling more than 80 billion pages across the web every day, it’s important to understand how your crawl budget is split with thousands of other businesses. In this blog we cover what crawl budget is, what Google has to say about crawl budget, how you can optimise your crawl budget by reducing errors, building links and improving your website overall and how you can keep track of your crawl budget using search console’s crawl rate report.
Just like crawl budget, link building can be a challenging tool to master, so much so that up to 41% of corporate marketers cite link building to be a top challenge in SEO! The changing guidelines play a large part in this difficulty, making it hard to keep up with the do’s and don’ts of the industry. In this blog, the team are covering some of the most common internal link building mistakes they have come across over the years from over-optimised anchor texts and too many links, to letting pages become orphaned and using the same anchor texts for different pages.
Creating blog after blog after blog is great, but what if there’s a better way that you can get in front of your audience? Repurposing your content in an age where attention spans are in decline are key, meaning that you’re going to have to think outside the box to reach new audiences and reinforce your brand’s message.
In this blog we cover:
- What Do We Mean By Repurposing Content?
- What Are The Benefits Of Repurposing Content?
- Finding Content That Needs To Be Repurposed
- How To Repurpose Your Content
November has been yet another successful month here at Absolute Digital Media and the team are ready to head into December.