Paid Social

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The Importance of LinkedIn Audience Personas

Within paid media we frequently talk about ad assets, bids, budgets, calls to action and reporting. We spend our time researching themes, keywords, content pieces and try to match raw
How To Use TikTok To Promote Your Business In 2021

How To Use TikTok To Promote Your Business In 2021

It’s no secret that the TikTok app has grown in popularity over the past couple of years. In fact, since 2017 the number of users had grown to 3.9 million
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Google Set To Update Its Gambling & Games Policy

Big news! As of the 1 July 2021, Google will begin to accept ads for “virtual slot-machine games, online casinos and online poker”. The full statement reads: “On 23 June
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How To Integrate Organic and Paid Social Media To Drive Results

When it comes to posting on social media, few people understand the power of integrating an organic campaign with a paid social media campaign. However, the are several reasons why

7 Tips To Maximise ROI In Facebook Ads

As PPC Manager here at Absolute Digital Media, I have a lot of experience with paid advertising platforms such as Google Ads and, of course, Facebook Ads! But, when it
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Social Media Practices Guaranteed To Help You Stand Out

It can be a difficult thing to GRAB SOMEONE’S ATTENTION on social media and to gain the trust of your audience. Luckily, the world of social media is undergoing a
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Why your 2021 Social Strategy needs to focus on Customer Relationship Building

Social media has been used as a business tool and marketing ground for almost two decades. In this time, we have witnessed all manner of platforms emerge and battle for
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How Can Social Media Influence Consumer Buying Behaviour?

Social media is a bit like a mind game, not least for brands trying to promote their products and/or services online. This got us thinking as to how social media
How To Measure Social Media Marketing Performance

How To Measure Social Media Marketing Performance

When it comes to measuring your social media marketing performance, many people automatically think of the number of likes they got on a post or more people commented on this
Why Spotify Could Be The Next Big Social Media Platform For Brands

Why Spotify Could Be The Next Big Social Media Platform For Brands

With over 217 million monthly active users, Spotify is one of the top 10 most used platforms across the globe. While it hasn’t typically been referred to as a social

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