Powerful Benefits Of Blogging For Your Business
Here at Absolute Digital Media, we often hear the phrase ‘Content Is King’ and the importance of content goes far beyond the words on the pages of your site. Blogging is a great way to boost your SEO, strengthen your relationships with customers and improve the ways in which people connect with your brand. By producing fresh, relevant content, you will also be able to increase conversions and ultimately boost your online visibility.
Here, we’re taking a closer look at some of the most powerful benefits of blogging for your business:
Boost Search Engine Optimisation
One of the most powerful benefits of blogging for your business is its ability to boost your visibility on the SERP’s or ‘search engine results pages’. Major search engines such as Google, Bing and Yahoo love unique, fresh and relevant content. Businesses that post blogs on a regular basis are providing these search engines with new content to index, helping to boost your sites SEO.
Generate More Leads
Providing your audience with valuable content is an excellent way to promote your business’ expertise. By doing so, you can convert that traffic into leads. For your blog to be a success, however, it’s important to include clear call-to-actions within each post. Some of the most effective call-to-actions include:
- Sign Up
- Get Started
- Claim Your Free Trial
But, why are these call-to-actions so successful? For a call-to-action to be successful it must encourage the reader to click on the content to find out more information or to get in touch. Using specific words in your call-to-actions such as ‘free’, ‘today’ and ‘now’ can help to portray a sense of urgency, which is exactly what you want to achieve when capturing more leads.
Develop & Strengthen Relationships
With audience attention spans becoming increasingly shorter, customer engagement is more important than ever, and blogging is an excellent way to develop new relationships and strengthen those that already exist. Not only is blogging a much more personal way to get your message across to your customers, but it helps to connect people to your brand through more than just the products or services you offer. In fact, 63% of people are more likely to buy from authentic brands that makes an effort to learn more about their customers and fulfil their needs.
In addition to the opportunity to develop and strengthen relationships with new and existing customers, blogging for your business helps to build trust. When you post high-quality content that is relevant to your offerings on your site, people are more likely to purchase from you. For example, businesses that sell beauty products can benefit from publishing blogs that are relevant to the beauty industry such as ‘The Best Skin Care Products To Add To Your Summer Routine’.
Connect People To Your Business
As a small business, it can be challenging to initially connect people to your business. You may have a great logo and design, but without providing users with some form of valuable content, they are unlikely to think of your business the next time they need a particular product or service. However, this is where blogging can come in. Think about it: if you read a piece of useful content on a brands blog, then you are more likely to purchase from them in the future because they have provided you with something valuable.
Create New Opportunities For Sharing
Blogging is closely linked to social media and combining the two is a great way to maximise reach and engagement. Not only can people share a blog posted on your site on social media platforms such as Facebook and Twitter themselves, but you can build up your very own social following by hashtagging your content across the internet. Hashtags on social media platforms such as Instagram and Twitter can increase engagement rates by up to 12.6%!
How To Target Keywords With Blog Posts
Targeting keywords with blog posts is an effective way to boost your sites SEO and online visibility. Once your have identified what keyword phrases are likely to bring the relevant traffic to your site, you can create a suitable topic. At Absolute Digital Media, we will analyse your industry to find out what your competitors are targeting in addition to the latest trends to ensure that each piece of content that we write will achieve the required results.
Where Is The Best Place To Promote My Blogs?
Writing a blog is one thing, but promoting your content is an entirely new challenge. Fortunately, there are several ways you can promote not only your blog content, but your brand and products and services too. Some of the best places to promote your business blogs include:
The power of social media for business will never go amiss and so it’s a great place to start when it comes to getting your brand’s name out there. Regularly sharing content on your social media channels is the first step to building an online community as users can search for, comment on and share your content for free. As well as this, you can also ask other people to promote your blog through social bookmarking sites such as Reddit.
There are several benefits of email marketing including the ability to reach a global audience, drive revenue and deliver targeted messages. Alongside your email marketing content, you can promote your blog content to drive more people to your site. With more than 111.1 billion email marketing campaigns being sent daily, it’s important to make sure that yours stands out with compelling headlines, high-quality images and relevant emojis.
Google My Business
There are several reasons why you need to keep your Google My Business account up to date. As well as the ability to engage with your audience on another platform, Google My Business provides the opportunity to generate more website visitors and, therefore, sales. While you can write up to 1,500 characters per Google My Business posts, the most successful posts are between 150 and 300 characters.
In addition to posting blogs on your site, you could consider sharing new content on blogs that are relevant to your industry. This will also allow you generate more inbound links which will increase your domain and page authority. You could even set up a takeover, whereby you post as a guest on another brands site to grow your audience!
There are several powerful benefits of blogging for your business from the opportunity to boost your sites SEO and generate more leads, to building trust and developing invaluable relationships with your customers.
For more information about our integrated SEO campaigns, get in touch with a member of our experts on 0800 088 6000, today.