Reasons Your Brand Needs To Be On LinkedIn
With the recent rise of social media for business, it’s now more important than ever that your brand is visible on an array of networks including LinkedIn which is a ‘business and employment-oriented service’. With more than 500 million members and 260 of which logging into the platform each month, it’s no surprise that 94% of B2B marketer’s user the platform to share content. We’re taking a closer look at why your brand needs to be on LinkedIn, below.
Drive Traffic To Your Site
Described as the “social network for professionals”, LinkedIn is the world’s largest professional network with more than 260 million monthly active users. Due to this, LinkedIn drives more traffic to B2B blogs and websites than the likes of Facebook and even Twitter, making it one of the most valuable marketing channels for businesses.
LinkedIn is also far more than just another platform to post about your business on, providing businesses with the opportunity to recruit highly qualified professionals at the click of a button. Businesses can advertise their job openings on the platform on a pay-for-performance basis meaning that businesses only pay when a user takes the desired action whether that be visiting your website or clicking on the job vacancy. This also means that businesses have complete control over how much or how little they spend, making it a highly cost-effective form of advertising.
While businesses can create dedicated pages for their brand, LinkedIn is just as beneficial for CEO’s who are looking to boost their online presence. With the option to write blogs directly on the platform, LinkedIn have made it simpler than ever for individuals to express their views and opinions. In some cases, these articles may even appear as ‘suggested’ in the notification center, helping to further boost awareness.
Businesses can now generate more leads by adding a custom button to their LinkedIn Business Page which helps to ‘drive business actions’. Businesses can choose from a selection of button names including ‘Visit website’, ‘Sign up’, ‘Register’, ‘Learn more’ and ‘Contact us’, which will link the user to the desired landing page, website or URL.
Boost Your Businesses Overall Online Presence
Having a strong online presence is paramount and ensuring that your brand is visible is just one way that you can expand your business online. There are a number of ways that you can increase the visibility of your businesses and your personal LinkedIn profile such as by connecting with team members and following the right people, which will enable you to keep up with people within your industry.
Easily Connect Users To Your Business
Despite Facebook’s and Twitter’s popularity, not everyone has a profile and, if they do, use that profile to their advantage. When it comes to LinkedIn, however, more people are likely to be active as it impacts not only their personal life but their professional life too. As such, LinkedIn provides businesses with the chance to easily connect people to their brand.
Engage With Your Community
With posts containing images receiving up to twice as many comments, LinkedIn business pages provide brands with the chance to engage with their community on an entirely new level. Compared to the likes of Facebook and even Twitter, LinkedIn is much more intimate, providing businesses with the chance to get to know their audience and offer them a relationship that is entirely unique.
Advertising On LinkedIn
We’ve all heard of Facebook Business Manager, but if you’re not clued up on paid social and its benefits, LinkedIn Advertising may not be something you know much about. Just like on Facebook, there are several reasons why you should advertise on LinkedIn, including the chance to reach a professional audience.
But, How Effective Is LinkedIn Advertising?
LinkedIn is the best B2B advertising network and for good reason. Businesses can target the desired audience by Job Title, Job Function, Seniority, Company Name, Industry, Gender, Age, Company Size, Geography, Group, Skill, Degree and much more. It’s also straight forward to create effective ads, with the option to set up lead generation, brand awareness and event registration advertisements.
With LinkedIn, users can also control their budget easily from one platform; LinkedIn Campaign Manager. Ads on LinkedIn are ‘sold’ through an auction meaning that when you run ads, you are essentially competing with other advertisers who want to reach the same or a similar target audience. There are three additional options when it comes to choosing your ad pricing, which are: cost-per-click (CPC), cost-per-1,000-impressions (CPM) and cost-per-send (CPS) which can help to drive qualified leads directly to your business.
Why You Need To Invest In LinkedIn Marketing
There are numerous benefits of a LinkedIn company page, from the chance easily share content and company news, to increasing your online searchability. A business page also allows you to stay ahead of the competition by monitoring activity in order for you to promote your products and services in the most effective way.
For more information about why your brand needs to be on LinkedIn, get in touch with a member of our expert team on 0800 088 6000, today.