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Our Top 10 GA4 FAQs Answered
With Universal Analytics (UA) officially retiring in less than a year on July 1, 2023, we thought there was no better time to get you up to speed with GA4.
Deepcrawl x Sophie Brannon: Building an SEO Strategy From the Ground Up
Earlier this month Sophie Brannon, Client Services Director, had the honour of joining Jon Myers, Founder of Ascending Media, for a Deepcrawl webinar. The two spoke on the topic of
Increasing Conversions Over 126% for Hair Loss Restoration Brand Vera Clinic
We’ve been working with Vera Clinic, a leading hair clinic and cosmetic surgery hospital, for a couple of years now and supported them throughout the complications Covid-19 presented. We have
SEO Strategy – Where The F**K Do I Even Start?
Have you ever been handed a client project or started a new role in-house and been asked to pull together the strategy for an organic campaign, and just thought ‘where
Smashing SEO Traffic by More Than 228%
Last year was a breakout year for Absolute’s growth in Digital PR. Usually, when you see agencies speaking about the results of their PR campaigns it’s all about the links
Our Latest #AbsoluteTwitterSpace with Nick Eubanks!
Earlier this week we were lucky enough to have the opportunity to speak to Nick Eubanks, Chief Strategy Officer at From The Future (FTF). We took the chance to speak
#wtfwfh: The Key To SEO In Competitive Industries
With so much happening in the SEO world right now sometimes we need to take a step back and look at the bigger picture. Our own Head of SEO, Sophie
5 Actionable SEO Content Tips For Beginners
Businesses of all sizes have been there – searching on Google to find out where their products or services rank, and possibly feeling a little disheartened about what they find.
Google Set To Update Its Gambling & Games Policy
Big news! As of the 1 July 2021, Google will begin to accept ads for “virtual slot-machine games, online casinos and online poker”. The full statement reads: “On 23 June
A Beginner’s Guide To Implementing Hreflang
If you work in SEO, then the chances are you will have heard the term ‘hreflang tags’ being thrown around at some stage of your digital journey. This is particularly
5 Ways To Boost Your Fashion SEO Strategy
Whether you’re an in-house marketer with no SEO knowledge or someone with years of experience in the industry, it’s vital to know the brand and its product offering like the
Your Guide To Determining Your Digital Strategy
The future is digital, and the future is here. Using technology, you can boost online visibility and ultimately grow your business. Marketing, customer interaction, eCommerce and business processes combine to
Core Web Vitals with Martin Splitt, Dave Smart, Giacomo Zechinni & Ulrika Viberg
Oh, what a night! We had an amazing evening yesterday speaking with some of the industries most looked up to experts including Martin Splitt, Developer Advocate at Google, Dave Smart,
Social Media SEO: Improve Your SEO Ranking With Social Media
Are you ready to improve your SEO ranking with the help of social media? We thought so! Despite all of the controversy, it’s true that popular social media platforms such
Our April Industry News De-Brief
It’s been another hectic month in the marketing world, with Google choosing to push back its rollout of the Page Experience algorithm update and Microsoft Bing updating its search results
9 Years Since Penguin: Impact and evolution of Search
The 24th of April marked the 9th anniversary of one of the algorithm updates that changed SEO. We thought what better way to celebrate it than to get in some
Our Absolute Google Doc Tips & Tricks
Throughout the agency we rely on all sorts of Google Documents to make our everyday working lives easier, from sharing assets with clients to making sure work is easily accessible
Our Absolute News Roundup – March
This March has been very different to last year – and for all good reasons! March 23rd marked our 1-year anniversary working from home. It’s had it’s challenges but we
What Are SERPs? Your Guide To Search Engine Results Pages
Search engine visibility is crucial for digital marketing, and one of the main focuses for SEOs looking to boost a page’s search performance. If you’re a business owner or new
Why Brands That Failed To Innovate During Covid-19 Are Now Failing
Covid-19 has been tough for all business. Regardless of the sector, each and every business in the world has been impacted in one way or another. Some may say that
Common SEO Mistakes eCommerce Managers Make
Running and maintaining a successful eCommerce store is not as simple as it might first seem, and there a few simple, common mistakes many eCommerce managers make which will actually
What To Implement In Your 2021 Website: New Year New Website!
30-Second Summary This increase in digital traffic is set to stay with us into 2021 and beyond, so businesses and brands across the globe need to ensure their websites are
Laura’s Top Tips To Landing Your First Marketing Job
Firstly, welcome! Come on in, I don’t bite – I’m Laura, a Content Manager for Absolute Digital Media, primarily working on internal marketing and PR campaigns. On Friday 6th November, Bright
Why You Need To Invest In Your Christmas Marketing Now
If you listen closely, you can almost hear the sleigh bells ringing. And that means one thing! The Christmas countdown has begun. With John Lewis announcing the opening of their
What Industries Need SEO The Most
When it comes to strategising your marketing plan for the year, there are a few things you’ll want to consider before getting started on any form of activity. SEO is
How To Find Low-Competition Keywords With High Search Volume
When it comes to SEO, there’s nothing more difficult than tackling a competitive market. The more people fighting over position 1, the harder you will have to work in order
The Growth Of The Internet: From 1990 to 2019
Since the moment the first website was created nearly 30 years ago, the internet has come on incredible leaps and bounds to form the intuitive and intelligent platform we know
Google Algorithm Updates & Changes
While Google updates its search algorithm around 500 to 600 times each year, some updates are more significant than others. Take Google’s latest broad core algorithm update for example. Appropriately
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