Are you ready to improve your SEO ranking with the help of social media? We thought so! Despite all of the controversy, it’s true that popular social media platforms such as Facebook, Twitter and LinkedIn can help to drive your ranking upwards, which is exactly what you want!
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As well as increasing your ranking, sharing regularly on social media means that your profiles will also have a place in the SERPs, such as the Twitter SERP feature which showcases your last 3 Tweets side by side. It’ll also give you the opportunity to ensure that your social media profiles are visible on your GMB account, too, helping to draw the attention of users who have searched for your company online.
- Social media isn’t an official ranking factor just yet, but it might become one in the near future.
- Posting regular will help your social media profiles appear higher up in the SERPs.
- Social media is the perfect place to share your content including blogs, articles and company news!
- In order to get any form of interaction, you need to make sure that the content you are sharing can easily be shared by others (make it evergreen!)
Table of Contents
01. Optimise Your Social Media Profiles
Improving your SEO ranking with social media starts with optimising your social media profiles. Firstly, you want to make sure that your profile is set correctly, with a high-quality profile image (or logo if you’re a brand), cover image that reflects your service offering or product and a clear and concise bio containing relevant information about what you can offer. This is where more “optimisation” comes into practice, whereby you can utilise hashtags and link to your website. You want to consider what your target audience is searching for and, just like you do with SEO, insert keywords into the cracks to bop up your profile.
“Facebook and Twitter pages are treated like any other pages in our web index, and so if something occurs on Twitter or occurs on Facebook and we’re able to crawl it then we can return that in our search results.”
02. Optimise Your Imagery (Or Asset!)
Optimising your imagery for social media is just as important as optimising it for your blog, website or anywhere else you may be sharing it. It’s a well-known fact that images draw us in far more than a plain, simple Tweet or post and so you want to make sure that your image reflects your message but in a clearer, easy-to-understand why. Even though Facebook has removed its image word count for ads, we still recommend sticking to guidelines that are similar to make sure that you don’t end up cramming loads of text onto your picture.
03. Make It Easy To Share
Making sure that your social media content is as easy to share as possible is key to driving engagement and traffic to your website. Ultimately, you want to take the content on your website and break it down into something that can be easily received by all audiences, whether your focus is on a blog, case study or particular page on your website.
“Social media plays a role in today’s effort to rank well in search results… [t]hese positive signals can have an impact on how you rank organically in the long run.”
04. Build Strong Relationships With Your Audience
Building a relationship with your audience is key when it comes to building awareness around your brand and it can actually help to improve your SEO ranking too, as you’re likely to attract mentions which will, in turn, help you generate more coverage and get more clicks to your site.
Building a relationship with your audience doesn’t necessarily have to happen through your brand account, either, as it’s been proven that CEO’s, leaders and other people high up in companies are likely to attract the most clout to your business, actually making it easier to form those initial conversations and maintain relationships. As a brand advocate, you’re already likely to be sharing that type of content, which will naturally gain the attention of your followers as each platform continues to grow.
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05. Social Media Is Its Own Search Engine
Of course, social media is actually its own search engine. Not the entirety of social media, but each individual platform as they run off of their own algorithms which just like Google, determines what content is seen.
With this in mind, it’s important to make sure that you have a separate social strategy per platform. Yes, that means that your Facebook strategy should differ from your Instagram and so on. It may seem a little long winded but, by creating a new strategy per channel, you can make sure that you’re working with the algorithm rather than against it.
06. The Future Of Social Signals
Even though social media might not directly boost SEO just yet, there are ways you can boost the visibility of your profiles on the SERPs. And, by being one step ahead, should any further factors begin to impact the visibility of your social media profiles, you’ll already be one step ahead so, where you can, it’s beneficial to treat the two similarly.
Jasmine has been a member of Absolute Digital Media’s team for 3 years now, having started her journey at the agency as a Digital Copywriter and progressing onto become Social read more.