When it comes to strategising your marketing plan for the year, there are a few things you’ll want to consider before getting started on any form of activity. SEO is a major player within the marketing sphere, helping businesses to gain a greater online visibility and ultimately boost conversions. Whilst almost every industry requires some level of SEO, there are a few industries that benefit the most. We’re taking a closer look, below!
As a multi-award winning digital marketing agency, we’re well versed in the world of SEO and have helped businesses on a local, national and international scale get the recognition that they deserve.
Businesses within the Professional Services industry often benefit from an SEO strategy the most. There’re two main reasons for this; because Professional Service businesses generally target prospects based on their location and more and more consumers are conducting research online before committing to a purchase. Through local SEO best practices, these businesses can reach their audiences more efficiently.
With more and more consumers heading online before making a decision as to whether the service is right for them, it’s important to make sure your website is visible. In addition to being optimised for SEO, you site should detail the services that you provide and feature reviews to help validate the quality of your work. Should your website fail to appear in the SERPs, you may be losing out on potential custom.
People seeking a home repair or renovation service will often search for a business that can help them on a local scale. This is why these kinds of businesses should specifically target customers in the areas of which they operate. For example, if you run a garden renovation business in Essex and your website doesn’t appear on the first page of Google for location keyword terms such as “garden renovation Essex” or “custom gardens Essex”, prospects may not be able to find your service.
Local SEO is a big contender in today’s SEO scape with prospects searching for practices on a local scale. A person who is new to the area is likely to search for a local practice, helping you to stand out from other competitors. It goes without saying that prospects will choose a practice that is closer to their location than not for ease and convenience.
If you run an online business, it goes without saying that you will need a targeted SEO campaign to attract leads. Essentially, in order for people to find your product or service, you have to boost your online presence as much as possible. SEO is the perfect solution for this, enabling you to boost the awareness of you brand whilst building credibility.
Of course, online businesses shouldn’t just rely on the numerous benefits of SEO to help them draw in business. Mobile optimisation, social media management and user-generated content are all key to the success of an online business, helping them to market their product or service in a unique and personalised way.
SEO plays a big part in the real estate sector, particularly from people who are seeking a new home. It can also benefit real estate businesses themselves too, with local SEO aiding people searching for homes in a specific city, town or postcode area. Businesses can optimise for these types of searches, helping them to accurately target prospect customers.
Cafes & Restaurants
Last but not least restaurants can benefit from SEO on a number of levels, enabling them to improve their business by attracting prospects searching for a specific cuisine. An SEO campaign helps restaurants to generate more visibility and, in some cases, will encourage local customers to leave a review. Not only will this improve your organic search rankings, but it will help to create a consumer voice, potentially driving more visits.
We’re often asked “What industries need SEO the most?” but when it comes to it, all businesses require some form of online marketing in order to successfully increase sales.
Sophie is our Head of SEO, who looks after the entire SEO team consisting of Account Managers and Content Account Managers. She provides support to the SEO team offering her read more.