4 Web Design Tips You Should Implement
According to research by Gitte Lindgaard, Gary Fernandes, Cathy Dudk & J.Brown who undertook three separate studies to ascertain how an audience form an opinion about the visual appeal of a website, it takes just 0.05 seconds for someone to judge your website design. If you reach past the 0.05 seconds (congratulations!), then you will have to watch out for the 38% of individuals who will stop engaging with your site if they feel that the content structure or layout are unattractive.
So, what does this mean for your website? Quite simply, it needs to be attractive. Whether you’re a small business or a large corporation, there are a great number of things that you will need to consider in order to ensure that your site remains entirely appealing for the masses. Here, we’ve put together some small website design tips that your website is probably missing right now, which could be driving your visitors to your competitors.
Modern Design Trends
Keeping your site looking current and up-to-date is imperative in keeping your audience’s attention. You want to ensure that your home page is clean cut and entirely unique. Flat design and small animations were a trend in 2016. Illustrations became popular in 2017. Drop shadows and saturated, vibrant colours are the theme for 2018. Web design trends change year on year, and you will need to ensure that you are ahead of the curve to ensure that your home page is up-to-date. Integrate a splash of colour into your home page if you’re missing it, and you will find that your visitors will stay on for a little longer.
Parallax scrolling is a great way to add a new level of dimension to your website, helping to make user experience more seamless while ensuring that your website is engaging with every move of the mouse (or swipe of the finger on a mobile device). This is a popular effect which can be found on websites across all brands and industries.
Enhance Your Call To Actions
CTAs are a hugely important part of any website design, but when analysing some of the project sites that we come across here at Absolute Digital Media, they are something that many brands tend to forget about. Don’t assume that your customers and site visitors know exactly what they need to do when they head onto your site in order to access your services or products. Enhance user experience by making every stage of the conversion as simple as possible.
However, try not to overload your home page with a number of different call to actions telling your users to do a hundred different things. Stick to one or two – whether that’s ‘Buy Now’ or ‘Get In Touch’ depending on what your macro and micro conversions are. Defining your macro and micro conversions as a part of your web design process is important, and this can help you to prioritise what you want your site visitors to see on the home page.
Adobe is a prime example of not overloading the home page with CTAs. Here, we see three call to actions: Sign In, Learn More, and Follow The Stories.
Stay Mobile Friendly
This is quite possibly the most important rule of web design in the current age of mobile-first indexing. Mobile friendliness has a number of strong implications when it comes to website design, and image optimisation is often the key. Ensuring that an image looks good when scaled to mobile, colours are harmonious on a small screen size and the reading experience is clear and concise, are all key features of a website design which is mobile friendly.
Would you like to freshen up your mobile design? Our team of expert in-house designers and developers can give your site a brand-new look which can reflect your brand and its personality to really help improve the site’s overall user experience. Call us on 0800 088 6000, today.