Social Media Trends for 2020
Social media is changing all the time from the content that we share, to the ways that we pitch new products to our audiences online. With more and more companies going ahead against one another to compete for advertising space and the chance to cut through the noise. Whether you’re a high-end fashion brand, an independent coffee shop or an insurance provider, you can make the social media sphere work for your business. We’re exploring the changing position of social media in 2020, below.
Here at Absolute Digital Media, we’re keen to make sure that our clients social media campaigns continuously perform beyond expectation. For more information about how we can help you reach the right people at the right time with the best message, get in touch with a member of our expert team on 0800 088 6000, today.
Table of Contents
- 9 Social Media Trends For 2020
- Focus On Experience
- Work Alongside Authentic Influencers
- Offer Diversity
- Reimagine Social Analytics
- Take Advantage Of Employee Advocacy
- Get Even More Creative
- Understand How To Utilise Stories
- Invest In Video Marketing
- User Generated Content (UGC) Is Huge
- Where Not To Invest
9 Social Media Trends For 2020
With more and more people looking for connections on a personal level, influencer marketing isn’t going to go anywhere and platforms such as Facebook will no longer be the one-stop-shop they used to be. We’re taking a closer look at some of the pending social media trends for 2020, below:
Focus On Experience
These days, everything is about the user and so more brands will be focusing on their Groups, Direct Messages and comments to build a bigger and stronger community.
Work Alongside Authentic Influencers
Getting your brand name out there is no longer about creating a giveaway or setting up automated shortcuts – they simply don’t cut it anymore. Instead, brands should focus on working alongside authentic influencers to build trust among their target audience.
It’s far too easy to get caught up using all the latest social media platforms and app like TikTok, but don’t forget that there are a number of other platforms available to reach your target audience and drive purchasing decisions. Reddit is just one social news website which can help to leverage your marketing strategy.
Reimagine Social Analytics
A big trend for 2020 will be to reimagine social analytics. Instead of focusing on “vanity metrics” such as social media followers, page views, subscribers and other analytics that don’t provide context for future marketing decisions, brands should move towards looking at actionable metrics. This includes:
- Engagement rate
- Bounce rate
- Social shares
- Click-through rate (CTR)
- Active users
Take Advantage Of Employee Advocacy
Employee generated content helps build brand trust and reinforce relationships, which is why more brands are moving towards harnessing its potential. There are several benefits of doing so as not only can it help to reduce costs and increase sales, but EGC can also help to create more motivated employees and enhance internal communication.
Get Even More Creative
To ensure success, brands need to get even more creative with the work they carry out on social media from the Stories that they publish on Instagram, to the behind-the-scenes content they post on Facebook. To boost your social media strategy, consider how your brand could develop a multichannel approach to amplify reach and articulate your brand voice through paid and organic means.
Understand How To Utilise Stories
There are a number of ways that your business can benefit from social media marketing stories, from their ability to provide more digestible content to boost familiarity among your target audience, to the convenience of being able to post relevant content right away. Instead of posting as and when new opportunities become available, consider how your Stories could encourage immediate purchasing from users.
Invest In Video Marketing
Even though video marketing isn’t a new trend, it is one that repeatedly gets ignored. However, this year, more brands are expected to invest in this type of content to grow their audience worldwide. We have seen growth across the YouTube platform in recent years, with video content no longer being a “nice-to-have” but a must-have – and the stats speak for themselves:
- Over 2 billion logged-in users visit YouTube each month
- More than 70% of YouTube watch time comes from mobile devices
- Over the past three years, the number of YouTube channels with more than 1 billion views has grown by 5x
- Watch time for shopping-related videos on YouTube in the U.S. gas grown by more than 5x over the past two years.
User Generated Content (UGC) Is Huge
In an era where more and more people are relying on word-of-mouth before committing to a purchase, user-generated content can help to make your brand stand out. Different kinds of user generated content include blog comments, Facebook comments or posts, reviews, user generated videos and blog posts, forums and podcasts just to name a few.
Jasmine, Social Media Executive at Absolute Digital Media said:
“In 2020 we will see more and more brands relying on User Generated Content as a way to prove their products and services to their target audience. It’s one of the most effective forms of social media content, helping businesses build brand awareness and support lead generation.”
Where Not To Invest
This year, there is a clear divide in what you should and shouldn’t invest in to help boost your social media presence. Whilst in 2019 we saw a number of brands invest in the Instagram aesthetic, engagement posts, Instagram threads and Snapchat’s hold on Generation Z, it’s time to leave these trends in the past. Other trends to avoid include avoiding canned responses from chatbots and utilising data other than vanity metrics to scope out the next steps for your social media marketing channels.
Even though social media is constantly changing, there are a few do’s and don’ts in sight for 2020 already. For more information, get in touch with our social media specialists on 0800 088 6000, today.