The Importance Of Search During The Super Bowl
With a wide range of advertising opportunities in some of the prime spots both online or in traditional media, there are plenty of opportunities for your business to thrive. Here, we are going to look at just some of the ways that you can use SEO along with a successful advertising campaign to make the most out of the sporting event.
Although the sport of American football can be difficult to follow from across the pond, the half time show, as well as some of the most memorable advertisements, are seen across the world. With Superbowl’s past, we have seen memorable half time adverts with the likes of “It’s a Tide ad” which was bought to us by the detergent brand as well as the memorable “Alexa loses her voice” advertising campaign from global giant Amazon.
Not only did these advertisements be seen by a captive audience of millions but they also have a wider reach due to the overall success of the all-important halftime show and the act that performs each year. With performances being uploaded to YouTube and often gaining the top spot of the trending page, this is ideal to boost sales and awareness for your brand with a new optimisation strategy.
The effects that a successful advertising campaign can have on your company is unprecedented if you get the timing just right. However, it is no secret that making a Super Bowl ad can cost a small fortune for businesses although there is no bigger opportunity. Following the first showing of the Alexa Loses Her Voice campaign Amazon saw the ad become one of the most viewed ads of 2018 and saw sales for their Amazon Echo devices increase by 300%. This is a huge jump in sales that was highly beneficial for the company and saw a large number of units sold as well as records being broken.
The Importance Of SEO
Although it may seem tempting to completely discard, the importance of SEO in the success of a business and the advertising campaign. Although the campaign is a success it is important to ensure that the keywords that you are looking to rank for are relevant. These keywords should be based on the search intent as well as what you are looking to advertise across the campaign. It is important for all the content to be optimised on the webpage, as well as any other content that you may be looking to distribute. By adapting your content to keyword terms that people are searching for, you are more likely to reap the benefits of the super bowl hype.
When looking to make content that is optimised for SEO it is crucial to ensure that you undergo a content gap analysis to better understand the content that you are creating. This allows you to look at the keywords that your competitors are ranking for and adapting your content around it. By looking at your competitors and bridging the gap, you can ensure that your content is optimised to ensure the best results. By taking a closer look at the content that you are creating as a brand, you can better the ability to reach the target audience as well as develop to get better results you can from the process. Once the content gap has been conducted you can then begin to target the keywords that are highly searched during this time.
How To Use Search Intent For Your Business
When looking to capitalise on the Superbowl big weekend, it is important to remember that it doesn’t just affect the advertisers. If you are a business owner of a restaurant or bar or even own a corner shop, you may also be able to benefit from search intent. With keywords such as shopping and bars reaching higher rankings over this time period, it is also possible for your business to benefit. By optimising your content to rank for the most relevant keywords surrounding your business you are more likely to reap the benefits of specific search intent. There was a 6% increase in the words grocery over the weeks leading up to the Superbowl with websites popping up due to the increase in searches.
Benefits Of SEO
Another way to benefit from the Superbowl in terms of SEO is through offering deals within your business on products or services. If you are offering a deal with the word Superbowl optimised within your content, this is ideal for your SEO as this will boost your chances of appearing when that word is searched. This is beneficial for your business as it has the potential to boost your visibility as a company as well as increase the organic traffic that is generated. When this traffic is then brought to your site, it is vital that you capitalise. To do this, your content needs to be as clear as possible and have all the relevant information to reduce the bounce rate. If you offer a product or service at the right price this is a perfect way for your business to profit regardless of the location.
One of the main reasons why these advertising campaigns are a success is because of the optimisation that goes into every aspect of the content. Whether this is online or in printed copy, it is vital that the content is engaging, relevant and beneficial to the customer to read, this is what will really benefit the campaign in the long term and get the message across.
For help on your SEO campaign to make the most out of your business, get in touch with a member of our experienced team or call us on 0800 088 6000 to find out more on how we can help you get the results you deserve for your business.