The Biggest Digital Trends According To Our Experts
As a full-service digital marketing agency, we have experts across all areas of marketing including SEO, Social Media, Design and UX and more. Whilst 2019 may be coming to an end, the trends we had set to watch out for throughout the year certainly aren’t. We’ve spoken to our experts to find out what they think about the different trends that are likely to hang around in the New Year and how you can ensure that your website remains at the very top of Google and other algorithms.
Table of Contents
- A Message From Our CEO
- Offsite Optimisation & SERP Visibility
- Web Design & UX
- Technical SEO
- Social Media For Business
A Message From Our CEO
Each year Google makes hundreds of changes in search, with 3,234 updates being reported in 2018 alone. With almost 9 updates taking place each day, it comes as no surprise that Google made even more changes to its search algorithm this year.
We’ve seen a number of various updates over the year including the March 2019 Core Update, June Core Algorithm Update, Diversity Update and the Freshness Update just to name a few. More recently, the search engine has been focusing on how it can better understand language and improve search results. The BERT Update was just one part of this, with the November 2019 Google Update rolling out shortly afterwards.
Sophie, SEO Account Manager, stated:
Offsite Optimisation & SERP Visibility
Following the BERT Update and several other Google updates which have taken place since the start of the year, numerous sites have seen shifts in their search rankings – some good, and some bad.
As Google continues to improve its search algorithm, it’s likely that more sites will experience volatility in the search results pages. Whilst there are no specific guidelines to follow, Google recommends focusing on high-quality content, ensuring that it both relevant and authoritative.
James, Outreach Manager, went on to explain that:
Web Design & UX
The way users interact with design is constantly changing but it seems as though web design took a modern twist in 2019, with more and more people preferring a combination of flat and real-life objects. It’s evident that your target audience is likely to interact with your website in a certain way and by monitoring how users navigate your site, you can determine new areas of improvement.
In 2019 we saw two major trends come into practice: UX for wearables and Voice User Interfaces which are often referred to as VUIs.
Graphic Designer, Tom, said:
In line with recent web design and user experience trends, web developers have needed to adapt their ways in order to accommodate for the rise of voice search in preparation for 2020. Alongside this, we have also seen a number of other impactful trends in the web development industry this year, including the use of progressive web apps (PWA) and accelerated mobile pages (AMP).
Shofiur, Lead Web Develop at Absolute Digital Media, said:
From a technical perspective, it’s clear than UX plays an important part of ensuring that your technical SEO is on point. You want to make sure that your content is delivered quickly and efficiently to boost the visibility of your site in order to rank better. To reach some of the top positions in the search results, it’s important to make sure that your site contains no 403 or 404 errors, which may indicate that your web page cannot be found.
Social Media For Business
Despite few businesses understanding the power of social media for their brand a few years ago, there are now more than 50 million small businesses using Facebook Pages to connect with their target audience, with a further 4 million using social media to advertise their brand through other paid forms of marketing.
Whilst 2019 has presented numerous challenges for businesses on social media including the closure of Google+ in August, it has also opened up new opportunities for brands around the globe. The video algorithm, TikTok and the ability for brands to promote sponsored posts from influencers are just three of the most recognisable social media updates which happened in 2019.
Jasmine, Social Media Executive, said:
2019 may be coming to an end, but the agency will still be in full swing over the Christmas period taking the time to identify how we can prepare our client campaigns for the new trends expected to enhance the digital marketing world.
For more information, get in touch with a member of our expert team on 0800 088 6000, today.