The Importance Of A Website Footer
Website footers are far more important than many people believe. They are not simply a place to put your copyright notice and are certainly not the end of your website. Footers allow users to delve deeper into your site and can hugely impact search engine rankings. So here’s breakdown of why footers are an essential element of any website:
Guiding Your Readers
Generally speaking, publishing engaging content onto our website will help attract more visitors. However, what happens when your readers reach the end of your page or post? Your readers shouldn’t be left with nothing at the bottom of pages. Instead, you need website footers to help navigate your readers to other pages of your business’ website. This will generate even more traffic, thus influencing the performance of your website by helping users to navigate around easily.
Website Technical & Legal Information
It is vitally important that you display this information within your website since you will then be considered GDPR compliant, which means you are providing users with the data they are looking for.
The footer signals to the user that they have reached the end of the webpage and provides useful links to other areas of the website that the user may want to visit. Not only will first-time visitors find everything they want much more efficiently, but it can also positively impact your bounce rate. For example, a user who visits the website through a Google search looking for a specific nugget of information may come across a footer link and follow it to a new page. If the link wasn’t in the footer, they may have closed the website as soon as they found the information they initially wanted to find. This decreased bounce rate will then help to improve SEO efforts and increase your ranking results.
Search Engine Optimisation (SEO)
It’s no hidden fact that the higher number of quality internal and external links you have, the higher your search engine rank will be. This also applies to website footer links. Your SEO ranking is determined by the quality of every single link on your website. These specific links inform the search engine what pages are most valuable to your website and can help to indicate relevancy to Google crawlers. With all links working as they should, this will enable crawlers to move around the site with ease. This is crucial if your site is relatively new as this will mean that it can be indexed as quickly as possible.
Website footers are the ideal place to showcase badges of trust, awards, certificates, accreditation and security tags to assure customers that your business website is trustworthy. This will therefore significantly increase the likelihood of a purchase. Although this may seem like a small addition to the website, this can help to boost credibility of your site, which in turn will help with your E-A-T metric score following the new update.
How Can A Website Footer Effect My E-A-T Score Following The August 1st Medic Update
Since the Medic algorithm update (August 1st) Google has increased its focus on the information that is being published online. Not only have they shifted focus to identify the author of the content but they have also begun to rank websites based of an E-A-T metric scale with characteristics for each element.
Below is a short list of some of the characteristics of a high quality page.
- High quality pages exist that are fit for purpose and help the target market in some way.
- High level of Expertise, Authoritativeness and Trustworthiness (E-A-T)
- High quality, well written content with in-depth research on the topic.
- (Author bios on guides, in-depth About Us pages, Customer Service information, FAQs)
- Credit to the author, as well as a high level of authority surrounding the author of the content. High level of authority and reputation also required for the website.
It is vital to the success of your website that you include some of these characteristics. This will ensure that you are favoured by Google and will also help to boost the visibility of your website. You will then be able to boost SEO efforts and create a unique user experience when visiting the website.
What do I need to include in my website footer?
While the footer is a key element of any website, deciding what to include can be a challenge. Whilst many contain links to other important pages on a site that customers may be interested in before making an enquiry or purchase, it’s vital to use website footers to their full potential for the ultimate result with the use of a ‘mega footer’.
Although footers in the past have only included a small number of corporate links, an increasing number of businesses have started placing mega footers on their site to give users more options once they reach the bottom of the page. However, it doesn’t matter how ‘mega’ you decide to design your website footer, just ensure you are including these key elements:
- Company Name & Logo
- Unique Selling Point (USP)
- Link to your information
- Social Media
- Copyright notice
- Effective call-to-action
If you’re looking to improve the footer on your corporate website, or you’re simply looking for a little guidance with what a footer is and how to install one onto your site, why not get in contact with one of our SEO professionals on 0800 088 6000, today.