The Invaluable WordPress Plugins Your Website Needs in 2019
There are over 75million WordPress sites live today and while not every single one of them will be active, the sheer popularity of this CMS (content management system) is undeniable. For this reason, countless plugins have been created to make the entire experience a much more streamlined, optimised and enhanced experience for both the creator, and the users. From SEO optimisation, to XML Sitemaps and page building, there is a WordPress plugin for every need.
Our web development experts have put together their list of the must-have plugins for your WordPress site this year. For more information or for help with your website, get in touch on 0800 088 6000, today.
YoastSEO is any marketers best friend when it comes to their WordPress sites. This plugin provides guidance for users who may otherwise struggle with determining how they can improve their position in the search engine results, with a particular focus on content. YoastSEO provides valuable insights into the quality of uploaded content, including it’s readability, SEO score and the ever-popular ‘green light’ that showcases when Yoast determines your content to be at optimum quality.
Beyond just content quality, Yoast makes technical aspects easier too. It can provide advanced XML sitemaps and full control over the breadcrumbs for your listing on Google, as well as meta data implementation and bulk editing capabilities. Other key features include, but are not limited to:
- The ability to set canonical URLs to avoid duplicate content
- Title and meta description templating for consistency across the SERPs
- Coding for breadcrumbs in the SERPS
- XML sitemaps at the click of a button
- SEO analysis for all content
- Snippet previews to show how the content will appear in the SERPs
- Social Media previews for potential posts
- Site fine-tuning to ensure it’s in good shape
- Bulk editing to the site
Yoast also offers Premium packages for businesses, or anyone with the budget available to invest. With the premium package, businesses can benefit from:
- Premium support at all times via one-on-one email
- Social previews to enable management of how your website appears on key platforms
- Redirection management to optimise site health
- Automatic internal linking suggestions to improve site infrastructure
- Related keywords/synonyms to optimise articles
- Insights into the quality and focus of the text, and how to keep your article in line with key phrases and terms
- Extra features such as News SEO, Video SEO, WooCommerce SEO extensions and Local SEO.
W3 Total Cache
W3 Total Cache is a plugin dedicated to improving the performance of your website via a caching process. The performance framework is designed to reduce loading times, improve site speed, enhance user experience, save on bandwidth and ultimately optimise score improvements.
Despite the simplicity of the caching process, this tool fully optimises your website without the need to delve deep into coding. It will also provide a CDN to ensure your website loads much faster overseas as well as in your local area and with the ability to customise and chance various settings to suit your business and site, it’s an invaluable addition to any WordPress toolkit.
W3 Total Cache can:
- Optimise page load time, reducing bounce rates and improving customer retention
- Improvements to Google’s Page Speed score when the cache is fully configured
- The cache configuration gives perception of ‘instant’ repeat page views
This plugin is designed to help you convert visitors to your website into customers through well-designed and expertly timed pop-ups. The plugin produces, manages and maintains opt-in forms on your website that encourage casual visitors to become subscribers to email newsletters.
If you have limited knowledge of coding, this plugin is a drag-and-drop heaven, ensuring that your website and subscription forms can be built to suit your branding, yet continue to function properly. OptinMonster has tools and builders for:
- Pop-Up Forms
- Exit Intent Pop-Ups
- Footer Bars
- Floating Headers
- Slide-Ins/Scroll-Triggered Boxes
- After Post Forms
- In-line Forms
- Mobile Popups
- Welcome Gates
- Sidebar Forms
OptinMonster also provides full integration with any and all email marketing services that you have as part of your marketing efforts, whether that’s on MailChimp, AWeber, Drip, GetResponse, ConstantContact and more.
The plugin does all of the search intent work for you, taking into account the journey that users have been on and how their mouse is behaving. Through that information, it can determine when a user is about to leave. Similar tracking also helps the plugin to personalise the popups according to behaviour.
WPBakery Page Builder
While web development is a valuable tool in marketing today, WPBakery Page Builder offers a simplified but ultimately, uniform process for building up pages on your WordPress site. Previously known as Visual Composer Page Builder, the plug-in offers a range of different tools that make the page building process simpler, including:
- Front End Editor
- Template Library
- Content Elements
- Skin Builder
- Responsive Pages
- An Extended WP Bakery Page Builder For Developers
- Advanced Grid Builder
- Full Support From Their Team
WPBakery Page Builder removes the need for manually coding layouts, preventing errors with CSS or shortcodes and ultimately making web design far more accessible to individuals and businesses that may not have the development knowledge to build a website from the ground up. The Front End editor and the Back End edit allow for easy adaptation for businesses to determine what they want to work with dependant on their knowledge base.
The drag-and-drop style allows for easy addition of rows and columns, as well as other design elements such as text, images, video and other pre-defined banners and content types.
There are also an abundance of themes to choose from for those that want a touch of inspiration, and with over 250 add-ons to enhance the experience, including Easy Tables, WooCommerce, Easy Form and Popup Notification Add-On, you can craft a unique website that showcases your branding, without extensive coding and development knowledge.
SEMrush is an invaluable tool for marketers in general, and the WordPress plugin has brought the tool directly to our content management systems. There are a number of toolkits available on SEMrush’s main site, including SEO, social media, advertising, content marketing and competitive research, but its plugin is writing-focused.
The tool is designed to improve and optimise the content you’re uploading to WordPress, by taking into account the quality of Google’s top 10 ranking pages for the given keywords. Through this analysis, the plug-in will go on to provide you with suggestions and requirements through:
- Overall Score – This checks article quality in general, taking into account readability, word counts, target keywords.
- Readability Score – Using the Flesch-Kincaid reading-ease scale, the tool will provide you with a readability score.
- Target Keywords – This will show you volume and difficulty of your given target keywords, depending on your given suggestions.
- Recommended Keywords – The tool will suggest semantically similar keywords depending on the content you’ve uploaded.
The tool will also detect plagiarism and check any internal links for potential errors or issues. It’s important to note that, while the plug-in itself is free, you will need an SEMrush account. You can craft one SEO Content Template with a free account but will need to pay for the full account to get a larger keyword budget and more content templates.
Google XML Sitemaps
An XML Sitemap offers your website better crawlability by Google’s bots, and the Google XML Sitemaps plug-in makes the process of crafting one, much simpler. Having a fully optimised sitemap on your website has incredible SEO benefits and can even optimise your crawl budget but ensuring that every search engine knows precisely which pages you should visit.
This highly-acclaimed plug-in makes the creation of the sitemap simple, generating the full sitemap from the content within your WordPress account. To make matters simpler, it will automatically add any new posts to the XML Sitemap and notify key search engines including Google, Bing, Yahoo and Ask.com that changes have been made. This will therefore trigger them into re-crawling your website, making the entire indexing process much smoother for both the search engine and your website.
WordPress makes the entire process of uploading, managing and publishing content a much simpler process. With the right plugins, this simplicity can lead to an enhanced presence online, with optimised content, unique website design and more. Our content management and web development teams are well-versed in WordPress and the plug-ins listed here, so if you’re in need of help with your website, get in touch, today.