The Most Influential Women In Marketing For 2019
Happy International Women’s Day! This year’s theme is ‘Balance For Better’, which focuses on the ‘global push for professional and social equality’. In short, the theme is “a call-to-action for driving gender balance across the world”. To celebrate, the team here at Absolute Digital Media are taking a closer look at the most influential women within the digital marketing industry.
Having worked as a Management Consultant for McKinsey & Company, Larry Summers and the Google where she was responsible for the online sales of the search engines advertising and publishing products, Sandberg landed a job at Facebook having met the Chief Executive of Facebook Mark Zuckerberg at a Christmas Party.
After landing the role of Chief Operating Officer at Facebook, Sheryl quickly begun to consider how to make the popular social media platform profitable. Just three years later in 2010, the networking platform became profitable as a result of relying on advertising. Following her success, Sandberg became the first woman to become a part of Facebook’s board of directors – and the very first woman. She is now estimated to be worth $1.6 billion.
In an interview with The Hollywood Reporter about her influence as a woman in business at Facebook as the platform moves ‘deeper into entertainment and storytelling’, Sandberg stated that:
“If we go into anything in a big way, we have a responsibility to make sure that we’re finding diverse voices to tell diverse stories. I think stories really matter, really matter. In TV or movies, if there is a working man, whatever his struggle, it’s external to being a working father. The struggle for a working mother is always that she is a working mother. Whereas 70 percent of mothers in our economy are working, and we’re telling women constantly, “You can’t do it all.” We never say that to a man.”
Today, Sheryl oversees a number of Facebook’s business operations including business development, human resources, marketing and sales.
Melanie Deziel is a Branded Content Consultant and is a renowned speaker at different digital marketing events including Content Marketing World and Digital Media Europe. Prior to travelling across the globe to share her experiences, insights and digital marketing knowledge, Deziel was the Director of Creative Strategy for Time Inc. Following this milestone, Melanie was crowned the first editor of branded content at The New York Times where she wrote the sponsored content pieces that won the Best Native Advertising Execution OMMA Award two years in a row.
Melanie also owns The Overlap League which is a “biweekly email newsletter pack with native advertising, news, events, open jobs and recent examples to help markers, journalists and advertisers stay ahead of the curve.”
Mari Smith is one of the leading global leaders in Social Media and her work has been recognised by some of the most prestigious media outlets including TopRank and Forbes who named her as one of the Top Ten Social Media Power Influencers several years in a row.
With more than 127,900 followers on social media, Mari has been named ‘The Facebook Queen’ as she continues to grow her audience. Describing herself as an “overnight success 10 years in the making”, Mari also hosts a number of Facebook-related webinars where marketers can learn how to increase their reach, improve their results and boost their revenue.
She is also an author at Social Media Examiner and is the author of the book The New Relationship Marketing which offers readers a “step-by-step plan for cashing in and achieving measurable results in no time.”, which was published in 2011.
Women In Marketing At Absolute Digital Media
Here at Absolute Digital Media, we are proud to employ a number of women across the business from Account Managers and Content Writers, to Social Media Executives. Ben Austin CEO of Absolute Digital Media stated:
“As a worldwide event that celebrates women’s success, we’re keen to celebrate the achievements of our employees this International Women’s Day. In recent years, we have seen a number of breakthroughs in the digital marketing industry and 2019 is set to be yet another big year.”
In light of the celebration, Grace Gay Content Account Manager said that:
“Working in digital marketing has always been a passion of mine and it’s great to see so many women taking on media-related roles.”
As a part of our on-going employee development, we regularly provide the teams with the opportunity to further develop their skills and enhance their knowledge. More recently, they have attended Brighton SEO and Social Media Week which was held at London’s QEII Conference Centre. Jasmine McKenzie Social Media Executive said:
“There are so many opportunities involved in working in digital from the chance to work with leading brands, to remaining at the forefront of the latest technologies. As a Social Media Executive, I get to stay on top of the latest news and trending topics which not only provides the business with greater insight into what’s happening across the world, but our clients too.”
As the digital marketing world continues to evolve, it’s likely that we will see even more women making a difference to the way in which we market brands, products and services. Sophie Brannon SEO Account Manager added:
“As we step into a new era of marketing it’s likely that we will see yet another shift in the way in which we compile our digital marketing campaigns from SEO and PPC, to Social Media and Content Marketing. As more women join the marketing sphere, we can continue to bridge the gender gap.”
For more information about our digital marketing services, get in touch with a member of our expert team on 0800 088 6000, today.