Top Features Of A Mobile Optimised Site
When talking about mobile optimisation, most people think that speed, image and multimedia is all you need to focus on. While mobile site speed is imperative, particularly with Google’s new mobile speed update coming into play and optimising the multimedia on the site is a step towards obtaining the best speed, there are a number of other features which help to make up a truly optimised mobile site. Here, we’re taking a look at some of the top features.
While you should have the same site on mobile as you do on desktop, it is important that you are keeping your mobile users in mind at all times. Your mobile visitors are not going to want to scroll through hundreds and thousands of words on the home page. They want to be able to find the information that they are looking for quickly and easily, on the restricted screen space that is their mobile device. Understand your customers and what they’re looking for. Is it your contact details? Probably. Store locator? Likely. A simple way to purchase your products or service? Absolutely. Simplify your mobile site to ensure that you are offering only what your customers need – not what you think they need.
Ease Of Navigation
Making it easy for your visitors to navigate your mobile site is imperative. You need to make the entire process as simple and efficient for your site visitors as possible in order to keep them on the site. Take Buzzfeed for example, they have implemented big share buttons at the bottom of every post to make it quick and simple for users to share content on their social media.
Sainsbury’s on the other hand, have integrated a ‘Back To Top’ feature to make navigation even easier if the user has spent time scrolling through the products on offer.
In order to make navigation for your users simple, you need to think about the purpose of your mobile site and what will make the conversion process simpler for the end user.
Match The Branding
Branding is important in all forms of marketing, and just because your mobile site is a simplified version of the desktop site, that doesn’t mean that you should cut down on the branding. Keep in mind that your mobile site is almost like a brand touchpoint and each and every touchpoint should seamlessly integrate your entire brand voice at all times. Your visitors will want to keep that element of familiarity to ensure that your customers remain loyal. Use the same colour palette and similar icons if possible to ensure that your user will have a similar experience whether they are utilising desktop, mobile or app.
Integrate An App-Like Experience
Quite simply, people like using apps. It’s easier to find what they’re looking for, they often load quicker and the entire experience is streamlined. Even if your brand doesn’t have an app, make sure that the mobile experience is very app-like in that it runs seamlessly, loading times are minimised and the entire mobile site is easily navigable. This will help to keep your users interested. Integrate a big menu to help your users find their way around, quickly and simply. Kia is a prime example of a website which integrates a sizeable menu.
Be Aware Of Location
Location-based search is growing, and with voice search on the horizon, ensuring that your mobile site is able to personalise the user experience based on location is important. For example, if you have shops in the local area, you are able to use geolocation in order to show the nearest shop’s opening and closing times, based on where your user is.
Integrate Social Media
Social media is huge and can offer a great avenue to boost your business’ reach. You are able to further enhance the time that your users are spending on your mobile site if you effectively integrate social media. Whether you’re adding your feeds to the mobile device, adding a competition on Facebook which directs people to your mobile site, or simply offering a stand-out share button, integrating social media can have a great number of benefits to truly optimise your site’s user experience.
For more information, get in touch with a member of our expert team on 0800 088 6000, today.