Welcoming 2 New SEO’s To The A-Team!
Its been yet another hugely exciting week here at Absolute Digital Media. We’re excited to have onboarded two new SEO’s to the A-Team this week who go by the name of Maria White and Joe Johnson. Yes – the Maria White and the Joe Johnson. We’re so excited to have both Joe and Maria on board with us, with plenty of exciting wins and campaigns in the pipeline for them to get stuck in to.
We’ve taken some time out with Maria and Joe this week as they continue to settle into their new roles here at Absolute Digital Media to learn more about their interests, experience and what they hope to bring to the agency in the coming weeks.
“So, how did you both get into the marketing industry?”
“I found my passion for digital back in 2007 and that’s when my interest really started to take off. At the time, I was a teacher but married to an SEO who needed help with link building. Things were very different back then and there wasn’t as much transparency revolving the SEO world as there is now and so one holiday, he taught me what I would need to know from a technical SEO point of view. I went on to watch Rand Fishkin’s “Whiteboard Friday’s” which I love and often miss. It’s where it all began.”
“I got into the marketing industry about 10 years ago now. Initially I joined the industry as an intern before joining an agency as a Copywriter and being promoted to SEO Engineer which has led me to where I am today. Much of what I previously learnt is very different to what we do now. Previously it was all about buying links, but now it’s much more complex from an algorithm sense.”
“What experience within marketing do you already have?”
“My first agency job was at an agency located in Leeds. I began in 2011 as an SEO Executive but, at the time, a lot of industries were admittedly working with old school techniques. This is where my knowledge of pitching to the media comes in – much of which I still utilise today to guide certain decisions amongst other things. Alongside my agency job, I always had a freelance project on the go. I would work at my then agency during the day and pick up my side hustle in the evening if I had the time.”
“Having previously been someone to work with a marketing agency for marketing help, I know what it’s like from both perspectives. Dealing with clients also teaches you a lot more than any course or degree ever could from a relations point of view, but I’ve been lucky enough to work across lots of different industries. I worked with brands who sell multi-million-pound yachts, to caravan holiday and even sex toys.”
“What’s your best memory working within the industry?”
“Ooh I have lots! I have got to say that my first, most vivid memory was getting my very first link in the BBC back in 2012. It was for an interactive infographic piece which, at the time, was a novelty to have. I remember calling up the journalist with a script in front of me, really nervous for the conversation we were about to have. I couldn’t have been more wrong about the call, as she agreed to upload the piece! The moment I got off of the phone, I followed the journalist up with an email but never heard back. An hour later, I decided to search the piece on Google to keep up to date with its coverage and was shocked to see that it had indeed been published on the BBC!”
“This is a great one. In my first role in marketing as a copywriter I actually wrote a PR piece on public toilets. Somehow it got picked up and I was interviewed live on BBC Radio York! Before I left that company, they re-played the interview over the office tannoy system and it’s stuck with me ever since.”
“Away from campaigns, where else do you pinpoint success within your SEO careers?”
“Definitely my first talk at Brighton SEO in 2016 and being invited to Google’s Webmaster conference in 2019. I was lucky enough to meet John and Martin amongst other leading figures within the industry and had the opportunity to share the experience with my children as they are also huge fans. The next day we went to a Christmas market together, which was totally surreal!”
“How do you plan to utilise your skills at Absolute Digital Media?”
“I’ve developed my skills throughout my career within digital, which began on the PR side of things. I feel as though my skills have developed alongside Google’s algorithm, which is a huge plus in terms of how I’ve seen the industry overcome and adapt. I learnt a huge amount about international SEO in my previous agency, as well as how differently the algorithm behaves on a local-brand scale. I hope to create a roadmap for my team at Absolute Digital Media to teach them everything I know from how to make bigger brands more visible on a local scale, to the best strategies for small businesses to increase click-through rate within their surrounding locations.”
“I’m really curious to see how Absolute Digital Media operates compared to where I worked previously. If there’s room, I’d love to bring any of those ideas and best practices to the agency as well to help further streamline those processes. I’ve also never worked in such a big team before – SEO team wise and agency wise – so I’m really looking to being able to work alongside a bunch of passionate people.”
“And finally, who are your dream clients?”
“I would absolutely love to work alongside a big fashion, beauty or food brand. I also adore flowers and so it would be amazing to have the opportunity to work alongside a florist or a brand such as Interflora. It would also be great to work with a children’s charity or one that supports those who have experienced domestic abuse.”
“Autotrader without a doubt! As someone who loves cars, I spend a lot of time – maybe too much time – on their website. I’m always thinking about what they could – or should – be doing.”
For further information about the opportunities we have available, get in touch with us on 0800 088 6000 today.