What You Need To Know About On-Site Search
On-site search is often one element of a webpage that is overlooked, particularly in the eCommerce industry. However, in addition to ensuring that your website is searchable, you need to develop an understand of how it is being searched to better optimise it for your audience’s needs. We’re taking a closer look at what you need to know, below!
As a multi-award winning full service digital marketing agency, we’re well versed in the best SEO practices associated with a sites success. For more information about how we can support your online business, get in touch with a member of our expert team on 0800 088 6000, today.
Tables Of Contents
- Best Practices For Your Online Search
- On-Site Search Best Practices
- Understanding On-Site Search Box Usability
- SEO Benefits Of On-Site Search
Best Practices For Your Online Search
When it comes to understanding what you need to know about on-site search, there are a couple of basics you will need to get your head around. Ensuring that your search box is easily accessible and not hidden in a drop down is an effective way to ensure it fulfils its purpose of making your website more “customer-centric”.
Having said that, there’s no “perfect” placement for your search bar, as web designs tend to differ. A good rule of thumb is to position your search bar towards the top of your website either in the centre or righthand side of the screen, as this is typically where users will look first.
Many of us are already familiar with predictive text and from an on-site search perspective, the input technology is second to none. As well as helping to ramp up the search process, predictive text also improves the search input quality whilst providing insight into a site’s range of content. Pretty cool, huh?
Understanding On-Site Search Box Usability
Page loading speed is an important factor of any website, but it’s particularly important when it comes to on-site search. Google’s research has shown that if “search results are slowed by even a fraction of a second, people search less.” Essentially, you want to be able to deliver search results quickly and if not, find a suitable way to keep users engaged.
SEO Benefits Of On-Site Search
There are numerous SEO benefits of on-site search. It can help to increase revenue, conversions, average order size and value, frequency of purchases and much more. Essentially, through providing your web visitors with a page of results based on what they are looking for, you can avoid turning away potential customers.
We all visit a website for different reason’s and, in the grand scheme of things, we need to make sure that all user’s needs are catered to in order to ensure that each aspect of their search intent is fulfilled.
For more information, get in touch with a member of our experienced search team on 0800 088 6000 today.