What You Need To Know About The January 2020 Core Update
Just as we began to settle back down following the speculation of a Google Broad Core Algorithm Update in December, Google has announced the roll out of yet another Core Update expected to affect all websites.
The Google January 2020 Core Update was announced a few days ago on 13th January at around midday New York time on Twitter via @searchliaison:
Later today, we are releasing a broad core algorithm update, as we do several times per year. It is called the January 2020 Core Update. Our guidance about such updates remains as we’ve covered before. Please see this blog post for more about that:https://t.co/e5ZQUA3RC6
— Google SearchLiaison (@searchliaison) January 13, 2020
Like most Broad Core Algorithm Updates, Google’s advice remained the same as before, urging businesses to “focus on content” by getting to know the Quality Rater Guidelines and E-A-T.
In a blog published to the Google Webmaster blog, the search engine giant reminded us that:
“It’s also important to understand that search engines like Google do not understand content the way human beings do. Instead, we look for signals we can gather about content and understand how those correlate with how humans assess relevance. How pages link to each other is one well-known signal that we use. But we use many more, which we don’t disclose to help protect the integrity of our results.”
An hour after the initial algorithm update Tweet was published, the January 2020 Core Update was confirmed live and is expected to roll out to Google’s various data centres over the coming days.
The Impact So Far
During the early stages of a broad core algorithm update rollout it can be difficult to determine exactly what the update is targeting and whether or not it will impact all websites or just a small portion of them. Whilst we cannot yet be sure of the full impact of the algorithm update, early chatter has deemed the update as “big” meaning that we could expect further fluctuations to take place in the coming days if not hours.
— Ben Austin (@absolutelyben) January 17, 2020
Another (financial) client seeing ~40% increases since the core update began rolling out yesterday 😎 pic.twitter.com/AiCvxr4IiO
— Lily Ray (@lilyraynyc) January 14, 2020
We are seeing positive impact. Here is hourly traffic comparison today vs yesterday. We have dropped in Sep Update but now moving towards recovery. pic.twitter.com/DdHzYETScK
— Muhammad Kamran (@kamran_seo) January 14, 2020
Following the roll out of BERT in October 2019, the team at Absolute Digital Media have been paying close attention to finding ways for Google Search to better understand language and improve our search results, following Google’s guidelines. Whilst we cannot determine the exact impact of this update, Google did roll out a core update in January 2019, leaving many people wondering whether the latest one will be at all similar.
During the 2019 January core update, businesses such as ones in the automotive industry, food and drink and animal websites were heavily impacted. The update was often referred to as a similar to the 2019 Google Medic update which saw e-commerce and health sites rankings drop across the board, provoking SEO’s and website owners to question whether this update will be as powerful.
For more information about Google’s latest broad core algorithm update, get in touch with a member of our expert SEO team on 0800 088 6000, today.