Why A Marketing Strategy Is More Important Than Ever
Throughout the lockdown period we’ve been helping businesses maintain their online presence, with many seeing an increase in their month-on-month results despite the pandemic. Now is no time to temporarily pause or completely come to a halt with your marketing campaign, as it’s more important than even to make sure your brand has a strong visibility online. We’re taking a closer look at why a marketing strategy is more important than ever, below!
Take Your Marketing Strategy To The Next LevelSpeak With Us Now
As a full-service digital marketing agency, we’re well versed in the world of SEO and other marketing techniques and understanding the benefits of each can significantly help to drive your businesses success. For more information about how we can support your business, get in touch with a member of our expert team today on 0800 088 6000.
Tables Of Contents
- Create Brand Awareness
- Generate More Sales
- Attract New Customers
- Boost Customer Loyalty
- Drive Organic Traffic To Your Website
Create Brand Awareness
Marketing strategies come in all different shapes and sizes, supporting you with creating a bigger brand awareness and also achieving a higher ROAS. At a time where more people are competing more than ever, you need to make sure your brand remains at the top. Through improving your online visibility, your business will be at the top of people’s minds when it comes to buying the product(s) you sell or service(s) you provide, meaning that your ad campaign has been a success.
Generate More Sales
As a result of the above, you’ll see your sales increase, helping to drive greater business revenue than before. It’s not just about making sure your business is relevant, as general word-of-mouth marketing can also be a huge benefit to your brand, essentially providing you with a completely free form of marketing of which you can then share on your website or on social media.
Attract New Customers
Pausing your marketing efforts should always be a no go as, as quickly as the traction can be built up, it can quickly disappear if you don’t constantly adapt your strategy to meet demand. The pandemic has provided numerous new businesses with the chance to do exactly that, providing them with a gateway to the top. Now, these businesses are thriving whilst others are struggling to catch up and re-gain their position at the top.
This doesn’t just go for SEO, as limiting the number of times you post on social media can also have a knock-on effect on your overall marketing campaign. During times such as now, you need to make sure that your business is more active than ever, providing support to users where necessary and offering real solutions. Through doing so, you’ll be able to drive even more people to your website where they will then eventually convert.
If these users don’t convert straight away, you shouldn’t be too worried. PPC marketing and social media remarketing can re-engage these users, providing them with a gentle nudge that you’re still here for them. Just think of all of the times you’ve visited a website, abandoned your cart and then a couple of hours later seen that exact product you were looking to purchase on your Facebook feed!
Boost Customer Loyalty
Maintaining your marketing efforts isn’t just about attracting new customers, as it can also help to boost customer loyalty in general. Throughout the pandemic, numerous businesses put a stop to their marketing campaigns in order to reserve their budget, thinking that a big push at the light at the end of the tunnel will position them back to where they were before. However, this is not the case. Customers are now favouring the businesses that remained active in the marketing activities they carried out online, showing a supportive hand to people when they were needed the most. It essentially shows that these businesses didn’t give up on their customers when times changed, making them the new leaders of the market.
Drive Organic Traffic To Your Website
It’s important to remember that not all marketing is costly and those that are, often generate a higher ROAS, helping to grow your business. Maintaining your marketing efforts doesn’t necessarily you need to spend money on paid listings as it is still possible to drive organic traffic to your website through other means. Social media is just one way you can drive traffic to your website without having to completely overhaul your initial marketing strategy.
To drive traffic to your website via social media, you need to make sure that your profile is completely and contains all of the relevant information a user would like to know such as your website, how they can get in touch and what you provide in a nutshell. You can then utilise your blog content through promoting it via various social media channels, and then eventually re-purposing them. You can learn more about how to effectively repurpose your content, here.
Get Started On Your Marketing CampaignHow We Can Help You
For more information, get in touch with a member of our expert team on 0800 088 6000, today.