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Why On-Page SEO Is Important

importance of on page seo

In the time of a crisis, getting your on-page SEO right is more important than ever. Despite the Coronavirus outbreak, now is an excellent opportunity for businesses, small and large, to focus on refining their website ready for when people are allowed out of their homes. There are a lot of reasons why your business needs on-page SEO – here’s just a few to make sure your business is on track to online success!

As a digital marketing agency, we’re well versed in the world of SEO. We understand that Google is constantly changing, impacting businesses sites rankings and more. In such a fast-changing landscape, keeping up to date can be difficult. Get in touch with a member of our expert team and learn how we can help you to maintain visibility on 0800 088 6000, today.

Table Of Contents

  1. What Is On-Page SEO?
  2. How Will It Benefit My Business?
    • Drive Local Results
    • Don’t Underestimate The Power of On-Page SEO
    • On-Page SEO Offers Ongoing Value
    • Achieve A Better Conversion Rate
    • Improve Your Page Speed

What Is On-Page SEO?

SEO is often used as a broad term, but there are several categorised services within search engine optimisation. Digital outreach, content marketing, structural optimisation, on-page content and local and international SEO are just a few of them. In this blog, we’re focusing on “on-page SEO”. As explained by Moz:

On-page SEO is the practice of optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines.” However, on-page SEO doesn’t just refer to the content on the page. “On-page refers to both the content and HTML source code of a page that can be optimized, as opposed to off-page SEO which refers to links and other external signals.”

seo business benefits

How Will It Benefit My Business?

Now that you understand a little bit more about what on-page SEO is and how it differs to off-page SEO, it’s time to delve a little deeper into how it can benefit your business.

Drive Local Results

One of the biggest benefits of on-page SEO is that it helps to drive local results. This can be achieved through implementing location-specific SEO features such as adding your location in the title of your landing page, Google Map and rich snippets for examples.

Don’t Underestimate The Power of On-Page SEO

Compared to traditional marketing methods, on-page SEO is one of the most inexpensive techniques when it comes to driving traffic to your website. Through the help of page structures, you can effectively highlight your website in the SERPs without having to spend an unreasonable budget to get yourself near to the top.

Your page rankings will also be defined by the keywords on your page, which will help you to boost your sites ranking in Google and other search engines. Long-tail keywords in particular will help you to attract targeted traffic to achieve higher conversion rates.

Achieve A Better Conversion Rate

On-page SEO and user experience (UX) work hand in hand, helping you to achieve better rankings whilst improving your sites conversion rate. Improving the UX of your website will have a knock-on effect to important site performance metrics such as bounce rate, which play a vital part in helping your site to achieve a higher ranking in the SERPs. You can read more about optimising your user’s experience, here.

It Saves You Time!

On-page and off-page SEO are both valuable to your website, but on-page SEO techniques are often viewed as a time-saving tactic to get your site to where it needs to be. Unlike off-page SEO, on-page SEO doesn’t require the need for any external communication, putting you in control.

improving page speed

Improve Your Page Speed

Page speed is important for two reasons; it has been identified as a page ranking factor and it’s important to user experience. Though not necessarily an “on-page” SEO technique, improving your page speed will benefit your on-page SEO tactics, enabling Google to crawl more pages on your site. There are a number of ways you can improve your sites page speed, including by:

 

  • Compressing your files: Reducing the total size of your CSS, HTML and JavaScript files is key when it comes to improving your page speed.
  • Reducing the number of redirects on your site: To enhance your page speed, remove the number of redirects on your website as each time a page redirects to another page, visitors are faced with additional loading time.
  • Better server response time: Your server response time is determined by the amount of traffic your site generates, so to reduce this, you need to identify any bottlenecks in its performance.
  • Use a CDN: Using a content distribution network will provide visitors with faster access to your website as they work to better distribute the load of content being delivered.
  • Optimise the images on your website: By making sure that the images on your website a no bigger than they need to be, you can quickly and easily improve your page speed. You can also use CSS sprites to further improve optimisation.

 

Improving your websites on-page SEO will not only benefit your business now, but in the future, too. Ensure you prepare your site for your highest ever conversion rate following the COVID-19 outbreak for the best possible success, now.

For more information, get in touch with a member of our expert team on 0800 088 6000, today.

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