Why SEO Is The Most Important Platform During The Coronavirus Pandemic
As the Coronavirus outbreak continues to cause havoc throughout the world with more and more people working from home, businesses locking down and other facilities closing their doors for the foreseeable future, people are turning to online shopping to get the goods they need without leaving their houses.
At this moment in time, SEO isn’t just beneficial for eCommerce businesses looking to continue making sales over the internet. It can help your business to get ahead of the curve so that once the uncertainty surrounding the virus is cleared, you can be one of the first to get back to the top of the SERPs.
Here at Absolute Digital Media, we’re helping existing and new clients do everything they can to remain at the top of Google. With extensive experience in the SEO and digital marketing industry, we can help combat the challenges that you may be facing. To speak to our experts, call 0800 088 6000, today.
Table Of Contents
- How Does SEO Work
- SEO is a Long-Term Marketing Channel
- It’s a Pull Marketing Channel
- Not Just for User Acquisition…
- Estimate Your Demand Decline Ahead of Time
- SEO Content is also Evergreen Content
How Does SEO Work
By now, you’re probably aware that SEO stands for “search engine optimisation” – but how does it work exactly?
Essentially, SEO is the “process of optimizing your website to get organic, or un-paid, traffic from the search engine results page,”. To do this, search engines such as Google and Bing scan or “crawl” websites to better understand what they are about in order to provide users with the best service. This involves delivering results that a high quality and relevant to what the user is searching for.
There are a number of benefits of SEO for your business, including throughout Coronavirus such as:
SEO is a Long-Term Marketing Channel
Like a number of marketing channels, results grow over a period of time – and this is especially true when it comes to SEO. Generally speaking, you can expect to see results in 4 to 6 months however, the traction you’re getting at 6 months is still typically less than what you will experience at the 12-month mark. As SEO is a long-term channel, you’re constantly moving ahead of the competition meaning that you can take the required steps to acquire a higher ranking in the SERPs.
It’s a Pull Marketing Channel
SEO is also a pull marketing channel, so even if users are not searching for your service or product just now as a result of the Corona crisis, it will still attract potential customers. It’s also important to consider the impact of pushing a product or service to users at the wrong time as it will waste your budget at a time when your product and/or service may not be in great demand. With this in mind, it’s important to weigh up what products and/or services you should be “pushing” in front of potential customers and those that you should prepare for once the outbreak begins to settle down.
Not just for User Acquisition…
SEO is not just a marketing channel for user acquisition, it’s much more than that. Through taking a more holistic approach to SEO, you’ll also improve your websites user experience, speed and on-page content – all of which can help to boost your search campaign. Our SEO campaigns here at Absolute Digital Media combine all the above and more. As a part of our services, we work to provide our clients with as much insight as possible in order to generate the best results. In addition to increasing businesses Organic Visibility, our campaigns cover Content Marketing, Web Authority, Technical SEO and a Strategy that will help to optimise your site and boost your overall online presence.
Estimate Your Demand Decline Ahead of Time
The great thing about SEO is that it can help you to estimate your demand decline as a result of Coronavirus. Checking impressions in Google Search Console is just one way to identify when your business may start to see a decline in sales or leads. As a result, you’ll have a better insight into what you can expect in the coming weeks and months. With this indication, you can then identify what elements of business you need to focus on, and strategise accordingly.
SEO Content is Also Evergreen Content
Creating a great piece of content now will be of benefit to your business next year, the year after and so on. These days, it’s all about creating “evergreen content” or content that is not time-sensitive. Even if you create a piece regarding travel, it is likely that people will pick up on it even once the Coronavirus has disappeared. As Corona cases continue to grow, however, creating content that is suitable for people who may be quarantined or have been advised to stay at home may help to create fantastic short-term wins.
Despite the Coronavirus outbreak, SEO can continue to drive your business forward, helping your business to achieve short-term wins should they be required.
For more information about our SEO services, get in touch with a member of our expert team on 0800 088 6000, today.