Why SEO Marketing Is So Important
Search Engine Optimisation (SEO) is vital for digital marketing and brand development. SEO is a complex and multi-layered system, but ultimately, each cog in the system is working to improve your online visibility.
As a full-service digital marketing agency, we’re experts in the world of SEO – despite its constantly changing landscape. Google love to alter its ranking systems and algorithms, keeping the digital world on its toes. Thankfully we’re always ahead of the curve and primed for change. If you want to tap into our SEO specialist knowledge, and ensure your website stays visible, get in touch today on 0800 088 6000.
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Table of Contents
- What is SEO?
- Why is SEO Important?
- What are the crucial elements of SEO?
- Final Reflections
What is SEO?
In a nutshell, SEO makes your website more visible by increasing traffic to your website. An increase in traffic will bring your business new opportunities to create sales and build your customer base.
Further to improving sales, SEO is vital for building brand awareness, creating strong customer relationships and positioning your website in an authoritative and trustworthy position.
SEO can be optimised in many different formats; from blog posts to backlinks, Google Ads to on-page content – enhancing your SEO rankings can be approached in many different ways. Understanding which SEO channel is best for you and your website can be tricky. Nevertheless, as industry-leading SEO experts, Absolute Digital Media can help you build a fully optimised SEO strategy to target your business’ needs.
Why is SEO Important?
Now that you are familiar with the term SEO let’s delve a little deeper into how SEO can benefit your business and improve your website.
Improve Page Rankings
Over a quarter of web-users never click further than the first search engine results page (SERP), and that can be very disheartening for web-pages or eCommerce businesses hoping to gain hits. Thankfully, optimising your SEO will massively improve your page rankings – higher rankings result in more clicks, and more clicks create more sales.
Increasing your web rankings will make you more visible to potential customers and help spread your brand name. Ensuring that your page is relevant, trusted and useful will keep your page ranking high, having SEO focused content and targeted audiences is a great way to maintain your page relevance and visibility.
Increase Web Traffic and Clicks
In our modern world, people like to have instant results and get information fast – therefore, a staggering 75% of all clicks go to the first five listings of a search. Further still, the first ranking page gets nearly 33% of clicks. Simply put, the higher your page ranking the more clicks you will see coming in. SEO optimisation can get your page ranking in the top 5 spots – giving you instant access to the lion’s share of the browser’s clicks.
If you want to reach these customer prospects, then you need to invest in SEO practices to ensure you rank in the best browsers searches for your business and your industry position. This requires a deep dive of page analytics, understanding your competitors and detailed keyword research – if you’re serious in reaping the rewards of SEO, you must invest in the research.
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Build Page Authority
Page authority means that your website is delivering high-quality, trustworthy and relevant information, products or services. Google is placing a stronger influence on authority, meaning that the more customers trust your brand, the higher you will rank.
At its core, SEO works to promote the value of your brand and help your business foster a dedicated customer base.
Quality User Experience
We know that your customers are at the heart of your business and that business leads are continually looking for ways to improve their customer’s experience. SEO is perfect for creating a better online visitor experience because every element is geared towards the end user’s experience and keeping them on your page.
User-centred design is more important than ever, with attention spans at a minimum and an internet full of competition, it is vital that your website gets through to your audience and is easy to navigate. Recent findings detailed that smooth UX design could raise customer conversion rates to 400% making it a vital aspect of SEO development and digital success.
Top things to Review for a Quality Online User Experience:
- Page Responsiveness
- Image and Video Responsiveness
- Page Loading Speeds
- User Navigation
- Mobile Responsiveness
- Site Structure
- Responsive Page Buttons
- Correct Page Coding
Ultimately, the main reason SEO is important is its ability to grow your business and achieve your brand goals. Well executed SEO can help you build deeper customer relationships, improve their experience, increase your brand authority, build your conversions, beat your competitors, drive more people to your site and increase sales. A dedicated customer base, valued brand and high click-through rate is the recipe for a successful business – and highly achievable with an SEO Strategy.
So, with the top five reasons why SEO is important covered, it’s clear that an SEO Strategy is going to benefit your business. Seeing the benefits of SEO is one thing, but understanding what needs to be implemented to drive this success is potentially a much more challenging task.
We’ve broken down just five of the avenues in which SEO optimisation can be built into your brand strategy. Remember, this is just the tip of the iceberg. If you have a more specific SEO strategy in mind, our multi specialism digital marketing agency are on hand to help.
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What are the crucial elements of SEO?
Fully implemented SEO can span across a multitude of avenues and channels, but to get started, here are five crucial elements of SEO to build into your digital strategy.
Keywords are words and phrases that web-users frequently search to find online content. Brands and web-pages can use these keywords to connect with potential prospects and build awareness around their product or service.
Implementing keywords requires a delicate hand to see results. Gone are the days where ‘keyword stuffing’ reap the rewards – Google is much more sophisticated now. Keywords must be well-researched, carefully selected and mindfully placed throughout your content to be effective and build results.
Content marketing is how you reach, connect and engage with your audiences. It is how your brand establishes authority and communicates your message to your audience. Customers want to see interesting, relevant and engaging content to truly understand your brand and want to invest in your product or service. Content is the perfect way to deepen your relationship with your audience as your reliable and trusted content becomes a valuable source for your prospects and boosts your site’s SEO.
Different types of Content:
- On-page content
- Social Media Posts
- Local Listings
The main focus of off-page SEO is to build an authoritative base of backlinks to external sites. This means getting your web-page linked by other relevant websites, creating guest posts for blogs or developing shareable content which links back to your brand page.
Effective off-page SEO should generate a web of links which spreads across a whole host of relevant sources to get their audiences to link back to your source page.
Local SEO is all about making your website the top search for your industry in your local area. For example, if you were a restaurant in Essex wanting to target your local SEO you would optimise keywords such as ‘restaurants in Essex’ to build local authority.
As well as implementing keywords, local SEO can be enhanced by creating location-specific website pages as well as creating businesses pages on Google My Business, Google+ and Google Maps to drive local traffic to your website.
Search Engine Marketing
Search engine marketing (SEM) incorporates all paid marketing efforts such as Google Ads, paid social media ads, pay-per-click (PPC), display ads and more. Developing a
structured SEM strategy into your SEO marketing plan will help your business grow as you will be able to read new audiences and target your ideal audience.
Through PPC advertising, you can reach the right people at the right time. SEM strategies can ensure your ads target specific terms, demographics and audience personas to boost your page SEO and reach your brand targets.
As you can see, SEO is a highly powerful tool to channel into your business strategy. However, it is a complex structure which involves many different techniques, tactics and best practices. As an added complication, the SEO world is constantly evolving as consumer and web-user behaviours change and new technologies emerge. It is an ever-moving landscape, but, when mastered, SEO will change your business forever.
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Fully optimised SEO will help you accomplish brand goals, build brand awareness, create new customers, build click conversions and deliver a fantastic customer experience. Unlock the potential of SEO now, and you’ll unlock the full potential of your business.
If you’re ready to unlock the power of SEO, and reach your brand goals, get in touch with our award-winning SEO experts on 0800 088 6000, today.