Why Video Marketing Could Be The Next Big Thing To Invest In

Video marketing is nothing new, but now could be the perfect time to invest in some form of video for your business. During the unprecedented times, it’s important that your business stands out, allowing you to go above and beyond the competition.

As a full-service digital marketing agency, design is at the heart of everything we do. From websites, to email marketing templates, our designs have been seen by hundreds of thousands of people – and your customer base could be next. For more information about video marketing, get in touch with a member of our expert team on 0800 088 6000, today.

Table Of Contents

1. Video Boosts Your Conversion Rates
2. It’s Great, Even For Email
3. Google Loves Video Content
4. Build Trust & Credibility Among Your Target Audience
5. Encourage Shares

Video Boosts Your Conversion Rates

Video marketing is very much an investment you make for your business, but over time you will see that the investment in unmatched. More and more often, consumers are looking for new ways for businesses to jump out at them and video marketing is one way you can achieve exactly that. At the moment, not all businesses have a platform to showcase their videos such as YouTube or are even yet to get started with it. Through investing in video now, you can get that one step ahead.

 

It’s Great, Even For Email

Video marketing doesn’t just look good on your website or social media platforms, as it can work across your marketing campaign – even when it comes to email marketing! In fact, using the word “video” within your email campaigns subject line is known to increase open rates and reduce the number of unsubs. Afterall, watching something is often much more engaging than reading a long piece of text and can help you to demonstrate something or even express more with your customers than you could if you were to write it out.

Google Loves Video Content

It’s simple. Search engines, such as Google and Bing, love video content. So, not only are you investing into your video content, but also your visibility on the web! It’s all down to one single factor. When a page contains a video, users will often spend more time on that page in order to fully digest the content – including the video available for them to watch. As a result, more people will spend time on your page and it’s likely for that page to then gain more hits as a result.

Better yet, by uploading your video to YouTube (the second largest search engine after Google!) the chance of your video being seen in the SERPs greatly increases, helping to boost the chances of your business being found. It’s a win-win!

Build Trust & Credibility Among Your Target Audience

When consumers see a business investing in their brand, they’re more likely to invest in your product or service. Unlike long pieces or text or even images, video enables you to connect with each viewer on a new level, helping you to build trust and credibility amongst your customers and potential customers. Not only do they act as an engaging feature of your website, but videos can also help to educate your customers too, enabling them to explore more about you as a business and your values. This is what customers love, as it is often rare for a business to express these facts at a risk of losing sales.

 

Encourage Shares

As mentioned, videos are an excellent way to engage you audience, so there’s a great chance that, by posting a video on your social media platform, you’ll see a spike in engagement. Social media “videos” don’t have to be long either, as many platforms only accepts videos that are 30 seconds or less. As a business, you can take advantage of this by taking the time to create short but information videos that can help to promote purchases and explain what your business is really about. It’s the perfect chance to have a little fun with your content, whilst still sticking to what you know best!

Whether you’re looking to jazz up your social media feed or want to display a supporting content on the home page of your website, video marketing could be the perfect option for your business. With numerous benefits and the opportunity to repurpose a single video in multiple ways, it really is the next marketing no-brainer.

For more information, get in touch with a member of our expert team on 0800 088 6000, today.