Why Your Website Needs To Make A Good First Impression
Your website is the first thing a user see’s when they click onto your business from Google’s search results pages and making a good first impression is key to building a lasting relationship. With just 1/10th of a second to form a positive impression of your brand, you need to make sure that your site ticks the boxes of what users will initially look for.
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Tables Of Contents
- Ensure Your Site Has A Quick Loading Time
- But, How Can I Speed Up My Website?
- Catch Users Attention The Second They Click Onto Your Site
- Don’t Overload Your Site With Too Many Graphics Or Too Much Content
- Optimise Your Website For Mobile Devices
- Visual Design Is An Essential Part Of Your Website
Ensure Your Site Has A Quick Loading Time
The first thing users will notice when visiting your website is the speed of which it loads. The average load speed is 10.3 seconds on desktop, and 27.3 seconds on mobile, with pages taking up to 87.84% longer to load on a mobile device. If you site loads in approximately 5 seconds, however, it’s likely to be faster than 25% of sites on the web, putting your business in a prime position. With this in mind, you need to make sure that your website loads within a suitable time in order to ensure that users don’t click off of your site before it’s fully loaded.
But, How Can I Speed Up My Website?
There are a number of ways you can enhance your websites loading time from minimising HTTP requests, to running a compression audit to understand what assets could be compressed on your site to improve its loading time. You can learn more about improving your websites loading time, here.
Catch Users Attention The Second They Click Onto Your Site
It’s no secret that video is much more engaging than static images, helping to quickly deliver your message and strength the bond with your visitors. With this in mind, having an introductory video play as soon as a user lands on your site can provide users with a quick yet in-depth way to consume information about your business, helping you to make a strong first impression even quicker.
Don’t Overload Your Site With Too Many Graphics Or Too Much Content
When it comes to making a strong first impression, it can be easy to think the more the merrier, but less is in fact more. Instead of overloading visitors with too many graphics or too much content, consider how you can utilise the whitespace on your site to direct user’s eyes to where you want them to look. It’s a quick change that can make all the difference to how people perceive your website!
Optimise Your Website For Mobile Devices
Making a good first impression a desktop device is just as important as on mobile with more and more people using their mobile phones as a means to quickly search for a query. The are numerous features of a mobile-optimised website, all of which can enable you to make a good first impression even on a smaller device from making it easy for users to navigate around your site, to integrating an app-like experience to enhance engagement. Our blog explains more, here.
Visual Design Is An Essential Part Of Your Website
In order to ensure that your website makes a good first impression, you need to understand the elements of which provide users with a positive experience on your website. Many factors can impact the visual design of your site and thus a first impression including its structure, colour scheme, spacing and font types, with 94% of first impressions being related to design.
You need to find a balance for your site, ensuring that it isn’t too complex and the layout isn’t too busy, ensuring it is engaging without pasting too much text onto each page and ensuring it isn’t unnecessarily corporate to ensure people are not deterred by the look and feel of the site in question.
Ensuring that your website makes a good first impression is all about finding a balance between ensuring that your site provides users with enough information without overcrowding each page with too much text or imagery which simply isn’t required.
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For more information, get in touch with a member of our friendly-expert digital marketing team on 0800 088 6000, today.