Will RankScience Ever Replace SEO Staff?
Reports are suggesting that search engine optimisation is set to be taken over by RankScience software and tools, potentially putting SEO consultants out of a job. Here at Absolute Digital Media, we know that there is a lot more to SEO than what RankScience offers. We’re taking a look at what RankScience actually is, what it proposes, and whether or not similar tools and automation will ever replace SEO staff and run your digital marketing campaigns for you.
What Is RankScience?
RankScience is software that is set to automate thousands of A/B tests in order to identify changes which SEO consultants manually look for in order to improve their customer’s organic SERP results. Human SEO consultants will spend hours and hours in a day scouring numerous dashboards in order to identify various tweaks that could benefit their customers, but RankScience is suggesting that this can all be overtaken by automation. Founder Ryan Bednar said: “Humans are tweaking and measuring and changing, and software is really where things are going – and we think this is the start of it.”
RankScience claims that it can boost organic search traffic by an average of 37% in three months, but with just a couple of dozen customers at the moment, the bandwidth has not been truly tested. Nevertheless, they suggest that they have tested a range of sites including e-commerce, marketplaces, directories and Q&A pages. The software is said to identify various opportunities on a client’s website, compare this to what their competitors are doing and where they are ranking and run thousands of A/B split tests to determine which the best method is.
The methods used by RankScience requires any user to route all their internet traffic through its dedicated CDN, where it can then run thousands of automated concurrent tests. They claim that the process is very easy and should only take a matter of minutes to complete. They use any indicative information found and then make the relevant changes and improvements needed to take advantage of any SEO opportunities. This, therefore, eradicates the need for human intervention when it comes to a wide variety of SEO optimisation job roles.
What Can RankScience Be Used For?
This software can be used for websites that have been built within any platform, which includes sites that are hosted by React or Angular. They claim that the processes they use are as simple as replacing one line of website coding. There will be constant updates about the amendments needed to be made and what times they need to be put in place.
RankScience is not the only automated SEO software available, as BloomReach have recently entered circulation, offering very similar services. The company currently have 500 eCommerce businesses on their register, creating the first offering of competition to RankScience. This means the concept could start to expand considerably in the coming years.
The technology used with RankScience has the ability to understand which SEO experiments should be carried out according to your own specifications. Their A/B tests used for customers are currently partially automated and still need a certain level of human input to complete fully.
When you are attempting to loop traffic through RankScience’s CDN, you are likely to experience very minimal latency. At its peak, you are likely to achieve latency as low as 16ms. If customers are using external cloud services such as Microsoft Azure or Google Cloud, the RankScience software will spin their CDN’s into the same region to ensure latency levels still remain low. The company believe that all other SEO tools are simply there to give you insights, whereas RankScience aims to actually implement the changes for you.
What Do Customers Want?
One of the biggest drawbacks to this program is the fact that there is no human interaction with it. While it may be able to efficiently carry out changes, SEO consultants within an agency or a company provide a lot more of a personal insight and are able to tailor the methods that they use to your individual preference giving you information about the changes that are being made along the way. RankScience emphasises that its methods are bona fide White Hat, but with SEO consultants you can understand why the methods are White Hat, what the differences are and how they can be implemented in order to boost search visibility with methods that are totally compliant to Google’s best practices.
So, Could They Replace SEOs?
Automation and the integration of new tools like RankScience into the SEO world will help to make SEO consultants far more effective. With the tool able to run thousands of experiments a day, SEO specialists can use this to their advantage. Maintaining the relationship with clients and implementing such effective tools can help consultants to quickly make better decisions about your individual website in order to boost your organic search rankings. While tools like RankScience will never replace the traditional SEO consultant, they can certainly be integrated to help provide a more comprehensive service.
Businesses are constantly trying to find ways of replacing people with technology that can complete their jobs with more efficiency. There are many industries such as retail where pink collar jobs are now being completed by machines. Many jobs where skilful intervention is required will still probably be clear from technological advancements in the near future. SEO is still an industry that requires a meticulous thought process and would surely be compromised if people aren’t taking the lead over crucial decisions.
However, the internet is growing all the time and perhaps we will reach a point where the amount of technical information won’t be able to be comprehended by a person. Tools like RankScience could be crucial one day in order to keep up to date with the latest trends and updates that are shaping the SEO industry.
If you’re looking to boost your organic search rankings or implement a new digital marketing campaign for your business, then get in touch with a member of our expert team today on 0800 088 6000.