What Is A Social Media Audit?
Conducting a social audit is the first step to social media success. As an experienced social media auditing agency, we’ve helped a vast range of businesses reach their social media marketing potential based on the foundation of a strong social audit – remember, if your foundations aren’t strong, your strategy will crumble! Our social media audits prevent this from happening. By reviewing what works well for your business’ social media pages, we can build a strategy to build on these successes, fine-tune any issues and drive your social media metrics forward for both organic and paid social services and form the roadmap to your social media marketing success.
Why Are Social Media Audits Important?
Assess & test your socials to build a top-performing social media marketing strategy
Create A Strong Social Strategy
The primary focus of a social media audit is to set your business up for future social media success. You can’t build a performance-driven social strategy on thin air. The best social results come from companies who take the time to assess their social structure, target audience and social content requirements. By optimising all aspects of your social media strategy, you will be able to see an increase in social engagement metrics, engage your audience and help drive traffic to your business. A social media audit lights up the way to social success and provides clear benchmarks for monitoring your social marketing.
Compared To Your Competitors
As part of our professional social media audit, our experts will conduct a detailed competitor analysis to find social media marketing gaps and opportunities that your business could utilise. By closely monitoring your competitors, businesses can assess what content works well within your industry, how they build a relationship with their consumers and why people might visit their social pages or website over yours. Our competitor review includes content scrutiny, brand style assessments, caption reviews, keyword strategies and more to ensure your brand is a leading marketing competitor. This will help guide conversions and traffic from your social pages to your website, where purchases and value actions can take place.
Channel Your Business Goals
Many social media audit companies produce standard, non-personalised reports on your social media metrics that don’t talk to your wider brand values. Not Absolute. We pride ourselves on delivering totally bespoke social media audits with tangible metrics and useful insights into your social performance which are then applied to your social marketing and business goals. We work closely with our partners to ensure your social audit points towards areas of improvement for your social media marketing that will directly benefit your unique brand goals and KPIs. You can then channel these business goals into your social strategy and take active steps into reaching them.
Social Media Auditing Tools
As an experienced social media auditing agency, our social media specialists are trained on the latest social media management tools and channels including Hootsuite, Later & Each Platform’s Analytics.
PiPcall approached the team at Absolute Digital Media in order to develop a strategy to structure the PPC account. As part of this, we provided in-depth insights into the types of users who interact online and to create traffic for IT users looking for alternative mobile solutions. With this data, we then setup the relevant tracking to understand the user flow and began to build out the user segments. The next stage of the campaign was to utilise the data to create targeted bespoke content for users, which enabled us to achieve a 70% increase in user sign-ups.
Organic & Paid Social Media Services
Everything You Need To Know About Social Media Audits
Your Social Media Auditing Questions Answered
If you’re looking to improve your social media marketing, a social audit is the first step to creating your perfect social media strategy. Your social media audit will showcase any missed opportunities on your social media platforms by honing in on what content performs best, who your target audience are and how to turn interest into clicks and conversions. Our detailed social media reports will demonstrate where improvements are needed to help push your social media marketing to the next level to see an increase in followers, stronger customer relationships and valuable social engagement. We will also identify further paid social opportunities and where paid social advertising can help drive your revenue.
Each social media audit will produce a unique social audit report for your business and hone in on your individual goals and KPIs. As an expert social auditing company, we have developed a clear, detailed and precise social media audit reporting system which is broken down into these core sections – benchmarking your social metrics, social content evaluation, profile review, competitor analysis, paid social assessment, hashtag strategy and link structure review. We’ll even take a look at your brand presence and any existing digital PR work to get an idea of your existing online visibility which we can incorporate into a social strategy. This information will then be displayed in a tangible manner with data insights and comments from our social media experts to provide you with a clear understanding of your social media profiles and what needs to be achieved to boost their performance.
Your social media audit report will lift the curtain on the inner workings of your businesses social media platforms to reveal the effectiveness of your current social media strategy and provide points for improvement to increase your social performance. As well as assessing all the necessary social media metrics, your target audience and your market competitors, you social media audit will also demonstrate expert insights into how to improve your social media strategy with innovative content, audience targeting and paid media strategies. Each metric will be outlined in the social media audit report, along with comments on how to improve. One of our social media marketing experts will be on hand to guide you through the report if needed.
Contact our social media specialists today! Please fill out the contact form below or call our social audit agency team now to book in your social audit. Our social media audit service will be carried out as quickly as possible, and our team will take the time to get to know you and your business to understand your brand style, goals and ideal audience. We will then conduct a thorough social media audit assessing all the core aspects of your social media platforms and provide you with a detailed social audit report identifying areas for improvement and our suggestions for how to implement these.
Unlike other social audit companies, we ensure each social audit comes with its own bespoke social media audit checklist depending on your businesses’ requirements and goals. These measures follow the core social media audit areas and take into account your unique business needs. Each brand is different, and we want your individual goals, KPIs and brand style to be reflected in your social media audit report. For more information, contact one of our social media specialists today for a unique review of your social profiles and the social media audit checklist you could expect to see aligned to your brand.
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The First Step To Leap To Social Success
Fill out the form to take the first step to social media success! Our social media agency consultants are always on hand to hear from new businesses and answer any questions you may have. Select the services you're interested in and add any additional information about your social media goals below, and we'll get back to you as soon as possible.