What Is Instagram Advertising?
Showcase your brand’s style and USPs with stimulating visuals through Instagram advertising and marketing. If you want to grow your brand, drive users to your website or boost sales and leads, Instagram is the perfect platform for you. As part of the Facebook family, Instagram is equipped with the tools and resources necessary for an Instagram advertising strategy with growth at its heart. With over 1 billion users, Instagram has grown exponentially as the platform serves the digital generation’s drive towards consuming quick, easy visual content. From stories to posts, reels to Instagram lives, the capabilities of Instagram are far reaching and can launch your brand into the public eye – not to mention the Instagram Shop which allows consumers to buy products directly from the app, did someone sale retailers’ dream?
Why Is Instagram Advertising Important?
Benefit from an engaged, visual audience to sell your brand style, showcase shoppable products and build a loyal audience following.
Shop Direct On Instagram
Ideal for retail and eCommerce brands, Instagram advertising includes the opportunity to sell your products directly from the social media platform, meaning you can capitalise on user’s instant draw to your brand or product. With a simple click, consumers can head to your product and see it’s price, description and display images, and go on to make a purchase with one simple click. Better still, the Instagram shop includes a browser search page where brand’s products appear to users who meet your target market requirements. Your shoppable posts can also target particular users through tailored audience targeting and hashtag strategies.
Instagram advertising offers a diverse range of formats to showcase your business and express your style through Instagram paid advertising. With photo ads, video ads, carousel ads, story ads and influencer marketing opportunities, Instagram truly enables brands to express themselves creatively and advertise their products in an engaging and market focused way. Each format lends itself to a unique set of benefits, including building brand exposure, fostering a deep customer relationship, driving sales conversions with ‘swipe up’ links and shoppable posts and expressing your brand values to build a loyal customer base.
Target Audiences & Remarketing
Instagram holds a wealth of data that is ahead of any other social platform which can be captured and used by brands to target their Instagram paid advertising to. By tailoring your content and Instagram advertising to specific demographics, groups and interests your ads are likely to see a high rate of conversion and produce revenue for your business. Better still, this powerhouse is coupled with Facebook, meaning that every visit to a product page is registered and matched with a Facebook profile we can remarket to for the ultimate paid advertising on Instagram and Facebook combined.
Instagram Advertising Tools
As an innovative Instagram advertising agency, our social media specialists are trained on the latest social media management tools and channels including Hootsuite, Later & Instagram Analytics.
Organic & Paid Social Media Services
Find Out More About Our Instagram Advertising Services
The cost for paid advertising on Instagram varies depending on the type of content you choose to monetise. From image ads to video ads, sponsored stories to carousels, there is a vast array of Instagram advertising options. On average, for cost-per-click, Instagram advertising costs between $0.20 to $2 per click. However, for cost-per-impressions, the average charge is $6.70 per 1000 impressions. As a brand, you are totally in control of your Instagram advertising budget and bid strategy and our Instagram paid ads experts can create an optimal bid strategy for your Instagram advertising campaign.
Utilising Instagram advertising has never been more important, with active users heading to the platform to review brand pages and even seek out shoppable product posts. So, how do businesses capture this market traffic and boost their social media marketing? To set up your Instagram advertising campaign you firstly need to create a business page and profile. Next, set up your ad and determine your budget. When creating your ad you can tailor your ad to target specific groups based on location, interests, demographic, behaviours and more. We’ll guide you through how to advertise on Instagram and create a results-focused campaign.
Yes! Our Instagram advertising management can cover all aspects of your social media presence and we are happy to create a business account for your company. We will work closely with you to gain all the necessary brand information and ensure we fully understand your brand messaging and values. Alongside this, we will conduct industry research and competitor analysis to fine-tune our Instagram advertising strategy to fit your specific market audience and help grow your platform as quickly as possible. Fill out the form below to speak to one of our social media experts and we’ll get your business profile launched as soon as possible!
Our recommended best practice for advertising on Instagram mainly link to being true to your branding, style and audience. It’s important that you craft your Instagram advertising content and caption to reflect your organic brand feed and message so that you can build an authentic and reliable relationship with your Instagram following. This includes using consistent branded imagery, tone of voice and values. Once your awesome ad content is created, it is then crucial that you showcase this to the right people and the right time. Our Instagram advertising experts will be able to identify the best time for posting and audience to target for your Instagram paid advertising campaign to flourish.
Yes – we deliver UK-wide Instagram advertising services as well as international Instagram advertising. As an experience, creative digital agency, we have helped market businesses of all shapes and sizes from across a range of industries. We have the skills and knowledge necessary to deliver an Instagram paid ads and organic Instagram management campaign for your business. As a remote Instagram advertising UK agency, we can help business owners across the world make the most of their social media profiles and implement a detailed Instagram advertising strategy to help drive your business’ conversion rate and ROI. Speak to one of our Instagram advertising managers today!
Hit ‘Like’ On Our Instagram Advertising Package
Fill Out The Form To Make Your IG Game Strong
Fill out the form to take the first step to Instagram advertising success! Our social media agency consultants are always on hand to hear from new businesses and answer any questions you may have. Select the services you're interested in and add any additional information about your social media goals below, and we'll get back to you as soon as possible.