What Is YouTube Advertising?
Build brand awareness and increase audience reach with a YouTube video advertising campaign. As the world’s second-largest search engine, YouTube has made video content a crucial part of our modern lives and with other channels such as TikTok enhancing this further, video advertising is becoming a hard favourite with many brands. YouTube video advertising gives brands access to a captive audience to drive their business message forward through video. YouTube advertising is conducted through Google Ads and allows businesses to advertise their video content on YouTube videos or in YouTube search results to maximise your user reach. Utilising video advertising is a fantastic way to captivate interested audiences, build brand awareness and direct new audiences to your website.
Why Is YouTube Advertising Important?
Drive your brand messaging through effective video advertising to capture new audiences and showcase your unique brand value.
YouTube advertising comes with a range of ad options so you can choose the best video ad format for your objective, both in terms of marketing goals and budget requirements. As an overview, here are the main options: Skippable in-stream video ads where you only pay when a viewer chooses to keep watching after the first 5 seconds. Alternatively, non-skippable in-stream video ads are good for building brand awareness if you’re confident your video is fun and engaging to fill the full 15 seconds of non-skippable ads. Discovery ads appear alongside organic search results so your ad looks like a relevant video people can choose to watch. And finally, non-video ads such as display ads and in-video overlays are also available.
Only Pay When People Watch
YouTube’s TrueView option is a great advertising avenue for businesses looking to build brand awareness and captivate audiences who genuinely care about your company because, with TrueView, you’ll only pay when someone chooses to watch your ad. How does TrueView work? TrueView is opt-in ads, so you give the audience an option to not watch the ad if they’re not interested – and you don’t have to pay for that! Audiences who actively watch your ads are more likely to remember your brand, click through to your website and potentially convert their interest into a sale.
Audience Targeting & Remarketing
YouTube video advertising allows businesses to tailor their advertising to target their ideal audience, which improves your overall ad performance. Our paid media team can target your YouTube advertising to particular demographics and user interests. This includes honing in on topics, keywords and past user behaviour to ensure your YouTube ad is shown to the right people and the right time. Better still, we can also activate audience retargeting tactics for users who have interacted with your other videos or visited your site to re-enforce the marketing message and encourage their custom.
YouTube Advertising Tools
As a creative YouTube Advertising agency, our social media specialists are trained on the latest social media advertising tools and channels including YouTube Ads Manager, Adobe & Canva.
Organic & Paid Social Media Services
Learn More About YouTube Advertising
Yes, our paid social team are available to help you navigate the best possible YouTube advertising campaign for your brand and your business objectives. YouTube advertising is a form of pay per click native advertising wherein brands utilise the quick, creative brand messaging of video advertising to build brand exposure, target new audiences and drive new interest to their website. For our brand partners, knowing how to advertise on YouTube is mainly focused on what their objective and budget are, and we’ll take care of the rest!
The cost of YouTube advertising depends on your objectives and the type of ad you choose. This includes your ad type, your bid strategy and your targeting options. However, on average, YouTube advertising costs are between $0.10 to $0.30 per view or action. The average daily budget for YouTube advertising costs is $10. However, it’s important to remember that you only pay for your ad when someone views for an extended period of time of clicks on your ad. This payment trigger is determined by the type of YouTube ad you choose to create.
Yes, your YouTube advertising campaign will be tailored to help you meet your business goals and unique KPIs. This includes ensuring your advertising is optimised to target your ideal audience to make the most out of your ad spend. YouTube advertising targeted at your ideal market audience and their interests will help post ad engagement and website traffic, making it a necessary step to ensuring your YouTube ad campaign will benefit your business. Further still, YouTube allows you to benefit from native video ads and additional CTAs and display ad banners. The use of a CTA banner, companion banner or a small video overlay will help you make the most out of your YouTube ad campaign.
YouTube advertising is fantastic for honing in on particular audiences who are more likely to engage with your ads and bring valuable actions back to your business. YouTube advertising targeting works by focusing in on YouTube users’ interests and actions. For example, you can target users who follow certain accounts or watch certain types of video which relate to your business. By targeting your ideal audience, you will see an increase in engagement, impressions, clicks and traffic to your website because users will be open to your brand advertising if they feel they can relate to it.
Yes! Our YouTube advertising management can cover all aspects of your social media presence, and we are happy to create a business account for your company. We will work closely with you to gain all the necessary brand information and ensure we fully understand your brand messaging and values. Alongside this, we will conduct industry research and competitor analysis to fine-tune our YouTube ads strategy to fit your specific market audience and help grow your platform as quickly as possible. if you do have a YouTube business account, we will conduct a full social audit to get to help you to achieve your goals. Fill out the form below to speak to one of our social media experts, and we’ll get your business profile launched as soon as possible!
Drive You Brand Awareness With YouTube Advertising Today!
Contact Our Social Media Experts Here
Fill out the form to take the first step to YouTube advertising success! Our social media agency consultants are always on hand to hear from new businesses and answer any questions you may have. Select the services you're interested in and add any additional information about your social media goals below, and we'll get back to you as soon as possible.