FootActive produce Orthotic Insoles suitable for people who experience various foot pains on a daily basis.
Once we had identified the most popular products with the highest revenue, we focused on spend and identified the keywords with the highest purchase intent. This enabled us to cut wasted spend on keywords with this CPS. Using a combination of search, shopping and display activity, we utilised Google’s advanced bidding techniques and smart campaigns in order to optimise bidding, ad placement and ad message based on the likelihood of users to make a purchase. To enhance this, we selected and created different audiences who were most likely to be more interested in the products and convert.
increase in Purchases
increase in Revenue
increase in Conversion Rate
“Despite COVID-19, the team at Absolute Digital Media have been incredibly helpful in terms of making sure that our business remains on track. Our PPC Account Manager saw that the intent of purchasing our products was increasing, and so we were encouraged to increase our budget to further boost the products that were in high demand. As a result, we’ve seen some fantastic results over the last month!”