Ladbrokes 530% Traffic Rise, Gambling SEO Case Study

The Client.

After witnessing our accomplishments in the online gambling industry, Ladbrokes contacted us as a leading SEO agency in Essex and London, with the objective of enhancing their organic visibility and increasing their market share through our SEO services.

Results.

We are excited to have made a great start with Ladbrokes, and our comprehensive digital marketing strategy is already delivering positive results, driving the client towards greater online visibility and higher sales.

+530%

increase in organic traffic

+40%

increase in visibility

+378%

page 1 positions achieved

The Objectives

Ladbrokes was determined to establish their goals right away. As a player in the fiercely competitive gambling industry, they aimed to achieve the desired outcomes to sustain business growth. This necessitated prompt action on our part to ensure the campaign was profitable from the outset.

01. Increase the number of organic visitors to the website

02. Improve the website’s organic visibility to gain a greater market share

03. Attain lasting ranking improvements for key industry terms

Image of laptop with Ladbrokes website on screen

The Strategy.

After Ladbrokes teamed up with us, we conducted a thorough site analysis to evaluate the previous SEO efforts and obtain more information for devising a strategy. Based on the insights, we developed creative campaigns featuring games and infographics, while also defining the brand voice, tone, and branding in compliance with industry standards. We optimised revenue-generating pages and identified keyword and creative gaps in the News section to improve the brand's visibility.

The Campaign.

Our team conducted a comprehensive technical and performance audit of Ladbrokes' website to evaluate its SEO strategy and identify opportunities for improvement. The site's subdomain setup and limited access posed significant challenges, requiring close collaboration with the internal development team to ensure the implementation of SEO best practices. We identified opportunities for revenue generation and improved user engagement through quick wins such as meta data updates and page optimisation. To stay ahead of competitors, we conducted regular content gap analyses and created engaging content such as guides, infographics, and interactives. We pitched these creative assets to Ladbrokes' marketing team on a monthly basis to align with other marketing efforts. Our effective outreach to online publications, media contacts, and journalists improved Ladbrokes' online visibility and authority, strengthening its competitiveness in the market.

+378%

page 1 positions achieved

“It has been delightful to work with a company that clearly takes a great deal of pride in what they do and demonstrate a clear passion for both what they do and for delivering results for their clients’ campaigns. If you are looking for an agency that will go the extra mile and feel like an extension of your existing team, then I would always recommend Absolute Digital Media.”

Dudi Nakdimon

Managing Director

Want to see more of our results?

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