Client:
PiPcall
PiPcall are the phone in a phone, which allows businesses to provide their employees a business phone service with its own number via the app.
Category:
Design
Sector:
IT & Technology
The Brief
We wrote and designed an eBook alongside the specialist team at PiPcall for use on their website and LinkedIn account to further support our paid campaigns. In addition, this would enable us to introduce a new form of lead generation which would encourage sales. Once the eBook had been finalised, we setup targeted LinkedIn campaigns to target IT Managers, before running a lookalike audience campaign to become more refined.
- We created a brand-new eBook highlighting the uses and benefits of PiPcall’s service to encourage sales.
- Through doing so, we are now able to better understand user processes.
- We have been able to identify further user personas to support the clients marketing strategy.
- As we continue to promote the eBook, we will shift towards targeting more SME’s and mid-level companies in need of business team communication tools.
