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PIPCall

Pipcall Social

Client:

PiPcall is the business mobile phone that sits inside personal smartphones, removing the need for a separate business device.

Category:

LinkedIn Advertising

Sector:

B2B

The Brief

As the latest phone-in-a-phone on the market, PIPCall wanted to shout about their free demo to encourage businesses to make the switch. With this in mind, we created a set of LinkedIn campaigns which would enable us to target the relevant industries of which the business aimed to bring on board. We also created a campaign to promote the eBook we created for the client, highlighting the benefits of the software and how it can support businesses during the new normal.

The Solution

  • Created a targeted LinkedIn advertising campaign to promote the businesses phone-in-a-phone software.
  • Created ad copy to encourage users to sign up for their free demo as a form of data capture.
  • Highlighted the benefits of the software within each ad campaign to promote its value as we adapt to the new normal.
  • Created supporting assets to promote the eBook through different visualisations.
  • Continued to optimise the ad campaigns to ensure ad spend was distributed effectively across the campaign.

The Results

Decrease in total amount spent

19%

decrease in CPL

conversions

34%

increase in Conversion Rate

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