Client:
PIPCall
PiPcall is the business mobile phone that sits inside personal smartphones, removing the need for a separate business device.
Category:
LinkedIn Advertising
Sector:
B2B
The Brief
As the latest phone-in-a-phone on the market, PIPCall wanted to shout about their free demo to encourage businesses to make the switch. With this in mind, we created a set of LinkedIn campaigns which would enable us to target the relevant industries of which the business aimed to bring on board. We also created a campaign to promote the eBook we created for the client, highlighting the benefits of the software and how it can support businesses during the new normal.
The Solution
- Created a targeted LinkedIn advertising campaign to promote the businesses phone-in-a-phone software.
- Created ad copy to encourage users to sign up for their free demo as a form of data capture.
- Highlighted the benefits of the software within each ad campaign to promote its value as we adapt to the new normal.
- Created supporting assets to promote the eBook through different visualisations.
- Continued to optimise the ad campaigns to ensure ad spend was distributed effectively across the campaign.
The Results
19%
decrease in CPL
34%
increase in Conversion Rate