Client:
PIPCall
PIPCall is the business mobile phone that sits inside personal smartphones, removing the need for a separate business device.
Category:
Paid Social
Sector:
B2B
The Brief
As the latest phone-in-a-phone on the market, PIPCall wanted to shout about their free demo to encourage businesses to make the switch. With this in mind, we created an array on LinkedIn campaigns which would enable us to target the relevant company industries of which the business were aiming to bring on board. We also set up a campaign to promote the eBook we created for PIPCall, explaining the benefits of the app and how it can support businesses during the new “normal” following COVID-19.
The Results
19%
decrease in CPL
34%
increase in Conversion Rate