Client:
Pipcall
PiPcall is the business phone inside your personal smartphone.
Category:
PPC
Sector:
B2B
The Brief
PiPcall approached the team at Absolute Digital Media in order to develop a strategy to structure the PPC account. As part of this, we provided in-depth insights into the types of users who interact online and to create traffic for IT users looking for alternative mobile solutions. With this data, we then setup the relevant tracking to understand the user flow and began to build out the user segments. The next stage of the campaign was to utilise the data to create targeted bespoke content for users, which enabled us to achieve a 70% increase in user sign-ups.
The Solution
- Created dedicated LinkedIn campaigns
- Updated tracking onsite
- Audited PPC Google to improve performance
- Audience segmentation
The Results
40%
increase in traffic
70%
increase in user sign ups
Testimonial
“Having worked with Absolute Digital Media for a number of months now, we have invested into further services with them including our latest eBook which was both written and designed by the team. They are now in the process of promoting it via paid social media methods to help us continue to generate leads during this difficult time. So far the campaign has been a success and we look forward to our continued work with Absolute Digital!”