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Sienna X

SiennaX Business Partners Content Copywriting Services Essex

Client:

Sienna X is an award-winning supplier of sunless tanning products to salons and mobile therapists in the UK.

Category:

SEO / PPC

Sector:

Health & Beauty

The Brief

Sienna X were looking for an integrated search campaign which combined both organic and paid elements to increase their overall brand exposure. For their SEO campaign, the brand were looking to improve their search positions for specific keywords (targeting both the brand’s products and general industry terms) and therefore benefit from an increase in organic traffic flow. For their PPC campaign however, Sienna X were looking for a way to improve their overall ROI while also seeing a steady increase in sales generated through the channel.

The Solution

  • Improve overall exposure on the web by earning links from authoritative, industry-relevant online publications
  • Optimise and improve existing site content to ensure visitors benefit from an informative and high-quality experience
  • Restructure existing Google Ads account to improve overall results
  • A/B split test ads and landing pages to optimise the campaign

The Results

Mountain with Pink Flag at Peak

Top 5

for: ‘Spray Tan’, ‘Spray Tan Kits’, ‘Fake Tan Products’, ‘Fake Tan UK’, ‘Best Spray Tan Solutions’

Keywords Increase in Rankings by SEO Agency Essex

57%

increase in Organic Traffic from non-branded keywords

Adwords Icon

75%

 increase in Sales from Google AdWords

Cost Per Click Icon

34%

reduction in Cost per Click

Testimonial

Absolute Digital Media have had a positive impact on our search and paid campaigns. We are seeing our target keywords rise within projections whilst our paid clickthrough rate has increased significantly since we started working with them.

Their proactive nature in calling us with suggestions, ideas and solutions, has ensured that our working relationship remains on top – something which sets them apart from the competition.

Adam Church-Millward, Digital Marketing Manager

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