Client:
The Keyhole Heart Clinic
The Keyhole Heart Clinic is a specialist London heart clinic for keyhole heart surgery.
Category:
eBook
Sector:
Services
The Brief
The Keyhole Heart Clinic wanted to improve engagement on their website by providing users with downloaded information with the use of 3 different whitepapers based on the services offered by the clinic. This would also be utilised as a data capture technique, which would then be integrated as part of their email marketing nurture campaigns.
The Solution
- Client requested a whitepaper to be created for the Atrial Fibrillation page on the website for patients wanting to know more about how to prepare for heart surgery.
- Client provided copy as the basis of the whitepaper around essential tips for patients about to have heart surgery.
- We created the content for this based on research around the subject and sent to the client to review.
- Once approved by the client, the content was then passed to the design team to create a template for the whitepaper including imagery.
