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The Keyhole Heart Clinic

Client:

The Keyhole Heart Clinic is a specialist London heart clinic for keyhole heart surgery.

Category:

eBook

Sector:

Services

The Brief

The Keyhole Heart Clinic wanted to improve engagement on their website by providing users with downloaded information with the use of 3 different whitepapers based on the services offered by the clinic. This would also be utilised as a data capture technique, which would then be integrated as part of their email marketing nurture campaigns.

The Solution

  • Client requested a whitepaper to be created for the Atrial Fibrillation page on the website for patients wanting to know more about how to prepare for heart surgery.
  • Client provided copy as the basis of the whitepaper around essential tips for patients about to have heart surgery.
  • We created the content for this based on research around the subject and sent to the client to review.
  • Once approved by the client, the content was then passed to the design team to create a template for the whitepaper including imagery.

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