Client:
The Keyhole Heart Clinic
The Keyhole Heart Clinic is a specialist London heart clinic for keyhole heart surgery.
Category:
Content Marketing
Sector:
Health
The Brief
The Keyhole Heart Clinic wanted to improve engagement on their website by providing users with downloaded information with the use of three different whitepapers based on the services offered by the clinic. This would also be utilised as a data capture technique, which would then be integrated as part of their email marketing nurture campaigns.
The Solution
- Client requested a whitepaper to be created for the Atrial Fibrillation page on the website for patients wanting to know more about how to prepare for heart surgery.
- Client provided copy as the basis of the whitepaper around essential tips for patients about to have heart surgery.
- We created the content for this based on research around the subject and sent to the client to review.
- Once approved by the client, the content was then passed to the design team to create a template for the whitepaper including imagery.
