What Is Amazon Marketing?
Amazon dominates the eCommerce world and is the number one destination for online shoppers searching for products. Every month, more than 197 million people across the globe visit Amazon.com. Therefore, utilising Amazon search engine keywords, investing in Amazon affiliate marketing or driving forward with Amazon sponsored ads could be your ticket to eCommerce success. Here at Absolute Digital Media, our Amazon marketing specialists can optimise your Amazon listings to help your products rank higher on the Amazon search engine and ensure you stand out from other products to improve your Amazon listing. If you’re looking to boost your sales on Amazon, or get started as an Amazon seller, our team are here to help. We can develop a unique Amazon marketing strategy for your brand to highlight your products and cut through the competition.
Why Is Amazon Marketing Important?
Cut through the competition and get your brand noticed on the Amazon market with tailored PPC services focused on Amazon affiliate marketing, sponsored ads, and Amazon keyword optimisation to increase your traffic and sales.
Target Your Customers
Our Amazon marketing services team will work to optimise the descriptions, titles, tags and images of each product listing with our copywriting team to improve your Amazon PPC and ensure you have a strong Amazon product ranking. This can involve optimising your products for Amazon local listings to home in on local product searches. Improving your keyword targeting is a key focus for Amazon rankings and PPC, and our Amazon marketing specialists know how to track and implement the best keywords for your products. Following our Amazon keyword research services, we will enhance your rankings through sleek description ad copy and Amazon title optimisation to ensure you are reaching our ideal market through Amazon.
Enhance Your ROI
By tailoring your Amazon marketing strategy, you will see an increase in ROI and sales as we can focus your marketing efforts towards products with high-performance potential. Every Amazon marketing project starts with an account review and audit to navigate our Amazon marketing strategy to help you master the leading eCommerce website. We will deliver an Amazon ranking audit, assess your product listings and check your category alignment for data-driven marketing Amazon PPC. We also implement a thorough tracking and reporting throughout your Amazon marketing services to ensure performance is continually on-top.
Capture Interest With A Variety Of Amazon Ad Options
Amazon shopper marketing offers companies a wide range of ad tactics for reaching their customers, with the three main options being Sponsored Products, Headline Search Ads and Product Display Ads, let’s take a quick look. Sponsored Products focus on keyword targeting and can be enhance by Amazon’s Bid+ feature to ensure your products rank highly for prominent keywords. Headline Search Ads are also keyword targeted but they appear as a headline product above normal search results to spot light your products. And finally, Product Display Ads appear on related search products are perfect for up-selling and cross-selling additional products and get you ahead of your Amazon competitors UK.
Amazon Marketing Tools
As a creative Amazon marketing agency London, our PPC specialists are trained on the latest, top-performing Amazon marketing software tools including Ahrefs, Google Analytics and SEMrush.
We knew that FootActive had a niche target audience due to the types of products they sell but we also knew that this would open up an opportunity for us to get creative in the way we approached the brands digital PR campaign.
Our ultimate aim was to gain links in high-tier, high-brow publications in order to improve both SEO rankings and position the brand as authoritative and credible.
This included the idea of gaining coverage in publications that cover sports, lifestyle, health and wellbeing in order to ensure we were able to capture their target audience in the most direct way.
We created a series of created campaigns that would support the brand in achieving the coverage needed in order to reinforce their image as one of the leading manufacturers of orthotic soles – something that may have been challenging during a time when people were restricted as to when they could leave their homes during lockdown.
Google Grant Management
Learn More About Our Amazon Marketing Services
Amazon marketing can help businesses in a variety of industries to help reach new audiences, drive traffic and increase sales as we cut through the competition and bring your brand to the forefront. If you’re looking to target a specific audience group or eCommerce search term, then Amazon marketing could be the ideal platform for your company and the perfect way to master this huge selling platform. Our Amazon marketing specialists are equipped to deliver the best possible Amazon shopper marketing targeting for your business and will discuss the opportunities Amazon marketing can bring for your business.
When considering how to market on Amazon for your business, it is important to highlight which products you want to push and who your target audience are as this will help inform your Amazon marketing objectives and strategy. From here, our Amazon marketing specialists will assess your account and sales data to develop a focused Amazon marketing group based on a series of optimisation factors, such as Amazon search engine keywords. We will work closely with our partners to develop a strategy focused on your KPIs and performance goals, while setting attainable performance marks you can expect to hit.
Amazon marketing services can vary in response time, depending on your ad strategy, target audience and bid strategy. However, compared to other digital marketing services, such as SEO, PPC Amazon marketing is a relatively quick response time and can deliver a high impression rate quickly. However, as always, these things cannot be guaranteed, yet, rest assured your Amazon PPC UK campaign will be in expert hands! Our PPC managers will fine-tune your Amazon marketing campaign to ensure it reaches its top performance levels. Our PPC team will discuss the expected projection of your campaign with you during the set-up process and deliver monthly reports on your Amazon marketing services so you can track the results.
As an experienced Amazon marketing agency, we are the perfect team to come to if your Amazon marketing campaign is not yielding the results you’d like to see. Our PPC team can re-optimise your Amazon ads, create a targeted keyword strategy and product search focus to ensure your products are visible to your ideal market and bringing in new sales. Speak to our Amazon marketing agency team today to discuss your goals and KPIs for your eCommerce advertising activities and we can create a bespoke, results-driven Amazon marketing Shopping campaign for you.
Yes – we deliver UK-wide Amazon marketing, and can also assist international brands with their PPC. We have helped businesses across the globe to achieve local, national or international results and can help you with your unique Amazon marketing requirements. As a remote Amazon marketing agency, we can help business owners across the world make the most of their pay per click eCommerce marketing and implement an effective Amazon marketing strategy to drive sales and produce a high ROI. Speak to our Amazon consultant UK now!
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Fill out the form to take the first step to Amazon marketing success! Our Amazon consultants UK are always on hand to hear from new businesses and answer any questions you may have. Select the services you're interested in and add any additional information about your Amazon marketing goals below, and we'll get back to you as soon as possible.