What Is An SEO Audit?
An SEO audit is a detailed evaluation of your website, taking into consideration a range of search engine optimisation factors to ensure your website is performing to the best of its ability. At its core, an SEO site audit assesses how your website appears in the search engine results pages (SERPs) and identifies any areas where improvements are needed to advance your site’s search position. The higher your page ranks, the more views you will get! Think of an SEO site audit as a website health check, a full review of your website foundations to reveal any issues with technical SEO, website structure, on-page SEO, user experience or off-site problems. Your website SEO audit will also show any content gaps or opportunities, as well as insights into your competitive market.
Why Are SEO Audits Important?
Your SEO page audit is the essential first step to SEO success. A website SEO audit provides the foundation for your SEO strategy, indicating where improvements are needed and how to boost your search viability.
Identifies Website Technical Issues
Your SEO audit report will demonstrate, in a clear and tangible manner, how your website is performing technically. This includes assessing your website speed, identifying any redirects or errors, reviewing your site architecture and URL structure and, ensuring that the overall crawability is good. All of these metric checks help to make your website user-focused and search engine friendly. This will help boost your page ranking and will promote a fantastic user experience which will inspire customers to invest in your business and return to your website. By identifying and rectifying any technical SEO issues, you will begin to see an enhancement in digital visibility, traffic and customer conversion.
Easy On-Page Fixes & Content Planning
A website SEO audit will quickly identify any on-page issues which can be easily changed to improve your overall page ranking – the low-hanging fruit of SEO optimisation! These quick and easy changes may seem simple, but ensuring your meta tags are the correct length, headers are correctly labelled, and internal linking is sound will instantly lift your SEO ranking. Our SEO audit service will quickly identify these easy to adjust changes, giving you a strong start to your overall website optimisation. Your SEO audit report is rich with useful data findings which can guide your digital strategy; particularly when informing your content strategy, with on-page content data and keyword opportunities illuminated by our SEO content audit.
Beat Your Competitors
An SEO content audit will guide your on-page content plan and keyword mapping by unveiling what users interact with and if you are missing any opportunities, including a detailed review of your market competitors. Assessing your market competitors is a vital aspect of a thorough SEO audit as it will reveal any missed content opportunities or keyword targeting which could push your ahead of your competitors and expand your consumer audience. By identifying what your competitor’s digital strategy is, our SEO experts can work to build a strategy which is bigger and better than your competitors and help you get ahead in the digital race for the top SERP position.
SEO Auditing Tools
As a leading SEO audit agency, our SEO specialists are trained on the latest, top-performing SEO audit and analytics service tools including SEMrush, Ahrefs and Google Analytics.
A key part of our integrated approach to QuidMarkets campaign was to carry out a complete redesign and rebuild of the website to modernise their brand and help them with integration to improve the way they managed their forms internally through integrating Salesforce.
They also needed a UX overhaul with their form to enhance the user experience and encourage applications. Google’s Core Web Vitals were at the top of our priority list, with many decisions being based on the overall efficiency of the site which was further supported by UX data from Hot Jar.
We also carried out a keyword mapping on existing site pages to determine areas of cannibalisation which highlighted the need to further content optimisation. We followed this up by creating a map of page titles, meta descriptions and header tags for existing and new pages on the site before creating new content pages identified through carrying out a regular content gap analysis to encroach on their competitor’s market share.
As part of this, we devised a new, full internal linking structure to ensure link equity could be equally passed through to the key pages of the site, promoting our best practices for usability. This focused on key target terms and natural variants as part of the anchor text strategy.
Your SEO Audit Questions Answered By The Experts
An SEO audit will shine a light on any missed digital opportunities on your website, or any issues which are hindering your SEO growth. Whether you’re an eCommerce website or a lead gen website, our technical and performance audits can help. A detailed SEO audit report will demonstrate where improvements are needed to help your website reach more people, increase search visibility and drive traffic to your website. By improving your technical SEO, you will see digital growth, such as an increase in users, stronger search visibility and getting ahead of your competitors. These developments, along with many others, are informed by an initial SEO audit which highlights any website issues and digital growth opportunities.
Each detailed SEO audit will produce a unique SEO audit report bespoke to your website. As leaders for SEO audit London, we have developed a clear, detailed and precise SEO audit reporting system which is broken down into these core sections – technical SEO, on-page review, SEO content audit, competitor analysis and backlink audit and structure review. These core elements encompass all the key aspects of your SEO audit, including page speed, user-experience metrics, keyword analysis and more. We will work closely with your existing data also, such as PPC or paid social data to closely align the audit with your existing marketing efforts.
Your SEO audit will provide a deep and detailed insight into the health and effectiveness of your website and how your current SEO metrics are ranking. Your website SEO audit will deliver a technical audit providing insights on ranking, indexing, page speed, page structure, mobile SEO analysis, on and off-page insights, crawlability and more. An SEO content audit will show all on-page audit information including keyword research, meta tag analysis, user experience, internal linking, content themes and more. This can be particularly useful before or after a website migration. Each metric will be outlined in the SEO audit report along with comments on how to improve or maintain this SEO feature, one of our SEO audit service experts will be on hand to guide you through the report if needed.
Contact our SEO experts today! Please fill out the contact form below or call our SEO audit agency team now to book in your SEO audit. Our SEO audit service will be carried out as quickly as possible, and our team will take the time to get to know you and your business to understand the minute detail of your website. We will then conduct a thorough SEO audit assessing all the core aspects of your website and provide you with a detailed SEO audit report identifying areas for improvement and our suggestions for how to implement these.
Each SEO audit comes with its own bespoke SEO audit checklist depending on your businesses’ requirements and goals. These measures follow the core SEO audit areas including technical SEO, website structure, on-page SEO, user experience or off-site problems, content gaps and competitor research. For more information, contact one of our SEO specialists today for a unique review of your website and the SEO audit checklist you could expect to see aligned to your website.
Get Your SEO Audit Now
Contact Our Leading SEO Experts Today
Fill out the form to take the first step to SEO success! Our SEO agency consultants are always on hand to hear from new businesses and answer any questions you may have. Select the services you're interested in and add any additional information about your SEO goals below, and we'll get back to you as soon as possible.