Stephen McAllister

PPC Manager
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Personal Information

Stephen is our PPC Account Manager specifically for our lead generation clients. He provides data driven solutions to increase lead quality, campaign optimisation and rich insights into user behaviours. Stephen’s unique in that he has experience in both agency and client-side environments with his 12 years’ experience in digital marketing. Stephen has also spent time working with big data, email automation and Google Ads across numerous B2B and B2C industries. Some of his qualifications include MA in Human Resources & Occupational Psychology, BA in Business Admin & History, as well as Google Ads, Google Analytics Fully Certified and Google Tag Manager. Stephen is also proficient in MJML, HTML, CSS, JavaScript and PHP. When he’s not refining his clients’ campaigns, Stephen can be found hiking mountains, spending time with his children or running an ultra-marathon.

Fun Fact

When Stephen occasionally gets the permission slip from the Mrs & kids, he enjoys competing in multi-day adventure races running up mountains across Europe.

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