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THE ABSOLUTE BEST UK RANKED LEAGUE TABLE FOR TWITTER ACTIVITYH

THE UK LEAGUE TABLE

Who’s got the busiest thumbs?

We set out to discover which location in the UK has the biggest love affair with Twitter, taking difficult data analysis to the next level to see which location just can’t stop trending.

Across the globe, Twitter sees 145 million daily users, but in the UK, which locations are the most active on Twitter? We decided to investigate, taking a deep dive into Twitter’s exclusive data to unveil how many Tweets each UK location produces in 24 hours.

We tracked 1,190,013 Tweets across the UK to unveil which UK location has the most to say on Twitter. How did your location rank?

Area Ranking % of Population Tweets – Per Capita Population Number of Tweets Most Popular Device Avg Number of Followers Avg Tweet Length % Tweets from Verified Accounts % Retweets % Photo
Cambridge 1 23.04% 118,927 27,404 Desktop 5,624 109 2.4% 39.0% 14%
Manchester 2 20.39% 553,230 112,794 Iphone 10,236 84 1.6% 35.0% 20%
Oxford 3 20.18% 174,722 35,254 Desktop 4,718 116 2.1% 47.0% 10%
Liverpool 4 19.37% 496,784 96,233 Iphone 6,901 81 1.8% 34.0% 23%
Norwich 5 15.77% 142,000 22,393 Iphone 3,625 92 2.0% 23.0% 13%
Brighton 6 11.80% 229,700 27,094 Iphone 3,155 105 1.6% 41.0% 12%
Edinburgh 7 10.30% 537,000 55,331 Iphone 3,104 104 1.9% 33.0% 14%
Bristol 8 9.45% 467,099 44,131 Iphone 3,576 97 2.4% 26.0% 14%
Motherwell 9 8.45% 32,120 2,713 Iphone 1,432 75 0.3% 14.0% 13%
Redhill 10 8.02% 34,000 2,728 Iphone 1,597 75 0.3% 12.0% 17%
Leicester 11 6.84% 357,394 24,443 Iphone 3,373 92 2.4% 43.0% 20%
Birmingham 12 6.23% 1,149,000 71,613 Iphone 3,336 85 1.8% 27.0% 15%
Sheffield 13 5.95% 730,000 43,467 Iphone 2,770 97 1.2% 33.0% 15%
Portsmouth 14 5.15% 216,585 11,162 Iphone 2,358 89 2.1% 21.0% 14%
Glasgow 15 5.10% 1,673,000 85,367 Iphone 3,717 91 2.2% 32.0% 18%
Northampton 16 4.43% 215,173 9,522 Iphone 3,040 90 1.1% 32.0% 24%
Harrogate 17 4.25% 75,000 3,190 Iphone 3,010 103 4.2% 26.0% 17%
Watford 18 4.08% 106,002 4,325 Iphone 3,966 99 1.3% 28.0% 18%
Blackpool 19 3.99% 137,395 5,488 Iphone 3,495 87 2.0% 16.0% 20%
Hereford 20 3.89% 55,800 2,169 Iphone 2,176 90 0.8% 23.0% 19%
Huddersfield 21 3.82% 146,234 5,593 Iphone 2,653 92 2.0% 21.0% 14.60%
Reading 22 3.65% 339,000 12,379 Iphone 3,845 94 2.3% 24.0% 15%
Newcastle upon Tyne 23 3.52% 809,000 28,444 Iphone 4,125 90 2.5% 25.0% 16%
Hull 24 3.36% 321,000 10,791 Iphone 2,901 97 1.8% 24.0% 17%
Derby 25 3.30% 258,746 8,535 Iphone 2,800 93 1.9% 20.0% 17%
York 26 3.25% 218,431 7,094 Iphone 2,082 72 0.8% 29.0% 21%
London 27 3.16% 8,982,000 283,416 Iphone 9,663 87 1.4% 45.0% 15%
Wolverhampton 28 3.11% 256,600 7,981 Iphone 3,296 77 2.3% 21.0% 16%
Gloucester 29 2.75% 133,450 3,673 Iphone 2,348 92 0.9% 22.0% 15%
Coventry 30 2.65% 425,566 11,258 Iphone 2,541 93 1.4% 23.0% 15%
Warrington 31 2.60% 214,072 5,563 Iphone 2,024 86 1.0% 13.0% 17%
Kingston upon Thames 32 2.54% 176,313 4,471 Iphone 3,193 100 1.9% 24.0% 16%
Crewe 33 2.34% 74,949 1,752 Iphone 2,903 92 1.4% 15.0% 20%
Slough 34 2.34% 152,607 3,565 Iphone 6,612 109 2.1% 41.0% 14%
Sutton 35 2.33% 206,075 4,795 Iphone 2,678 85 2.0% 12.0% 16%
Colchester 36 2.29% 194,843 4,455 Iphone 2,397 96 2.0% 19.0% 16%
Southall 37 2.27% 69,857 1,588 Android 2,974 81 1.5% 15.0% 13%
Wigan 38 2.01% 326,758 6,578 Iphone 4,580 91 3.8% 27.0% 18%
Oldham 39 1.99% 236,155 4,707 Iphone 9,701 100 1.7% 16.0% 16%
Southampton 40 1.93% 928,000 17,945 Iphone 4,107 99 1.4% 41.0% 18%
Sunderland 41 1.91% 341,000 6,497 Iphone 3,315 86 3.0% 13.0% 17%
Twickenham 42 1.90% 199,157 3,775 Iphone 5,339 98 1.6% 32.0% 16%
Ilford 43 1.88% 168,168 3,166 Iphone 2,730 78 2.4% 12.0% 14%
Stevenage 44 1.87% 89,607 1,679 Iphone 2,402 98 2.5% 16.0% 19%
Bournemouth 45 1.77% 506,000 8,975 Iphone 4,329 86 1.5% 21.0% 18%
Bolton 46 1.77% 286,832 5,071 Iphone 2,603 94 1.2% 17.0% 15%
Stockport 47 1.72% 293,889 5,043 Iphone 2,171 97 2.0% 16.0% 14%
Salisbury 48 1.64% 145,491 2,387 Iphone 2,600 94 0.8% 27.0% 13%
Durham 49 1.52% 417,924 6,339 Iphone 1,938 96 0.8% 25.0% 18%
Guildford 50 1.44% 154,353 2,218 Iphone 4,067 103 1.5% 22.0% 24%
Chelmsford 51 1.42% 178,094 2,529 Android 4,283 88 3.6% 17.0% 14%
Telford 52 1.37% 174,781 2,393 Android 1,802 80 0.1% 30.0% 10%
Romford 53 1.32% 122,900 1,625 Iphone 1,167 80 0.9% 11.0% 15%
Blackburn 54 1.24% 144,932 1,791 Iphone 2,785 83 1.3% 16.0% 18%
Wakefield 55 1.18% 341,497 4,027 Iphone 2,238 95 0.7% 18.0% 16%
Croydon 56 1.12% 399,537 4,468 Iphone 5,000 79 1.7% 20.0% 16%
Dartford 57 0.94% 112,163 1,058 Iphone 1,546 76 1.1% 9.0% 18%
Harrow 58 0.90% 257,417 2,309 Iphone 4,166 83 1.6% 17.0% 19%
Preston 59 0.88% 328,158 2,900 Iphone 1,625 83 0.8% 23.0% 13%
Rochester 60 0.86% 203,792 1,755 Iphone 1,283 90 0.3% 22.0% 17%
Worcester 61 0.76% 547,743 4,185 Iphone 2,982 101 1.8% 32.0% 14%
Walsall 62 0.74% 283,713 2,096 Iphone 1,380 95 1.3% 22.0% 15%
Halifax 63 0.70% 412,674 2,895 Iphone 1,973 95 4.8% 33.0% 16%
Bromley 64 0.44% 343,850 1,496 Iphone 2,057 72 0.3% 6.0% 14%
Dudley 65 0.38% 320,937 1,232 Iphone 2,840 80 0.2% 8.0% 16%
Southend-on-Sea 66 0.33% 312,000 1,022 Iphone 1,421 98 2.8% 12.0% 15%
Bradford 67 0.20% 538,381 1,066 Iphone 1,290 90 0.0% 8.0% 18%
Cardiff 68 0.11% 335,145 370 Iphone 1,082 97 0.5% 7.0% 14%
Milton Keynes 69 0.09% 279,008 239 iphone 1,190 104 0.90% 14% 16%
Nottingham 70 0.07% 331,297 233 Iphone 983 80 0.50% 8% 15%
Belfast 71 0.01% 280,211 23 Android 505 72 4.3% 9.0% 22%

Total Tweets Analysed from 24hrs of UK Tweets ( 1,190,013) on date 11/11/2020

Our Twitter Data Dive

To make this a fair test, we calculated the percentage of Tweets per capita for each location to determine a percentage ranking per capita. This prevented larger cities from taking the ‘Top Tweeters’ title purely based on their size – that’s right; we always give the little guy a chance. By quantifying the value of the Twitter data per capita, we could see who had the loudest mouths on Twitter based on the percentage of Twitter engagement compared to their population.

 

Top 10 Tweeters

Cambridge take the title of the location who can talk for Britain! With 27,404 Tweets in 24 hours, Cambridge saw the highest Twitter ranking per capita. Shockingly, their most-used device bucked the iPhone trend, as this ruling UK Tweeting location opted for sharing their thoughts and opinions via the Twitter website, direct from desktop.

Hot on their tails were kings of the North, Manchester. This industrial powerhouse sent out an eye-watering 553,230 Tweets, with #mufc and #mancity being their most used hashtags.

Next in the running were Oxford, unlucky for them Cambridge pipped them to the post once again! However, all is not lost in this Oxbridge rivalry for Oxford as they beat the ‘Bridge in average Tweet length with an average 116 characters per Tweet – perhaps suggesting that Oxford Tweeters provide a better quality of Tweet?

Liverpool secures fourth place and also demonstrate their dedication to their football team with #lfc topping the trending hashtags for the Scousers. Surprisingly, Norwich takes the fifth position with #trump dominating their conversations.

With 229,700 Tweets, Brighton secure sixth place, including a high rate of retweeted content. Retweets amounted for 41% of Brighton’s Twitter activity, could this demonstrate a lack of original ideas? Or a location concerned with sharing relevant and trending content?

The Scots come into the game at position seven, with Edinburgh sending 55,331 Tweets, amounting to approximately one tenth of their population Tweeting. Could Edinburgh be the vainest Tweeting location? They just love talking about themselves, with top hashtags being #Edinburgh and #Scotland. Patriotism to the core.

Bristol swoops in to take the eighth position, and they’re pretty concerned about #covid19 – perhaps the most relatable hashtag of 2020. Then bringing up the rear in ninth and tenth position were some unexpected areas. Motherwell showcased their Scottish power with their Tweets per capita taking ninth place, and Redhill has a Twitter storm among their 34,000 residence, beating the likes of London, Birmingham and Glasgow.

As for the other UK capital cities, the big smoke delivered a massive 283,416 Tweets in 24 hours, making them the largest volume of Tweets – but, with a population of nearing 9,000,000 this is hardly surprising. However, per capita, 0.03% of Londoner’s Tweeted during our analysis.

Unfortunately, Cardiff must have been asleep during our data analysis as we only detected 370 Tweets!? What’s up Cardiff? Stranger still, Belfast only delivered 23 Tweets, a totally baffling statistic which spun the analysis team into a whirl.

But who’s the most popular location to follow?

TOP AREAS BY NUMBER OF FOLLOWERS

Manchester win the title of most popular location with an average following of 10,236! Do you think they deserve the title of most popular location? 

HIGHEST AVERAGE TWEET LENGTH

The shortest Tweet length was found in York, with an average character count of 72. On the flipside, southern heartlands Oxford and Cambridge battled it out for longest Tweet length ranking 116 and 109 average characters respectfully – clearly the essay length writing isn’t just confined to university.

LOWEST AVERAGE TWEET LENGTH

The league table showed a stark North/South divide, adding an interesting insight into the stereotype of Southerners stringing out their sentences!

% OF TWEETS FROM VERIFIED ACCOUNTS

Twitter verification means a user is of “public interest” and tend to have a large following of users who actively engage with the verified user’s Tweets. The data analysis indicated that Northern locations have a higher percentage of verified accounts, with Halifax and Harrogate taking the top positions with 4.8 and 4.2 per cent of verified accounts. This was a massive increase on London, which held just 1.40 per cent of verified account among its users.

MOST VISUAL TWEETERS (% WITH PHOTOS)

Twitter isn’t renowned for being a social imagery sharing platform, but with the new Fleet update perhaps this is all about to change. However, ahead of the Fleets update, some areas were ahead of the curve and included imagery in their Tweets. The most visual area being Guilford, with 24% of their Tweets, including an image – seems fitting for this beautiful English town.

The Apple Vs Android Battle

The battle of Apple vs Android is fought across the country, and our data analysis adds some more fuel to the fire as there was a clear device user preference when it comes to Twitter.

The data analysis showed the majority of Tweets come from iPhone users across the UK. iPhone reigned supreme as the chosen device of Tweeters in all but 3 of the sampled cities, with a massive 525,992 Tweets being sent from an iPhone device.  This amounts to 44% of all UK Tweets being sent from an iPhone. Android, in comparison, saw just 29% of UK Tweets being sent from their devices.

This trend goes against Statista’s 2019 review, which indicated that Android had a slightly higher market share of 50.15 per cent against Apple, proving that the race for top position is very tight. However, with Twitter users overwhelmingly choosing Apple, does this signify a shift in the device popularity race? Or, perhaps Apple is the preferred device for social media users?

So, who were the 3 anomalies? Well, Chelmsford are going to be in Android’s good books as this Essex town was the only area where Android topped the table. Of Chelmsford’s 2,529 Tweets 906 came from an Android device, making them Android’s biggest UK Twitter fan.

As for the other two outliers, they bucked the trend completely. Oxford and Cambridge, the two locations synonymous with British tradition and education, accessed Twitter predominantly through the web, suggesting a preference for desktop usage.

MOST TWEETED '@' USER

The power of a direct @ for Twitter users to contact their most loved, or most hated, accounts is one of the best features of this social platform. Our data analysis showed that the most ‘at-ed’ account was… you guessed it…. Twitter’s most begrudged user – Donald Trump.

Us Brits are clearly drawn into the American political whirlwind, with 7,492 Tweets being sent to @realdonaldtrump from UK Twitter accounts. As for our own political storm, @borisjohnsoncomes in at ninth place with 3202 mentions. This proves that Twitter’s original aim of creating a social media focused on current affairs commentary remains strong. 

TRENDING HASHTAGS: COVID DOESN'T
STEAL THE SHOW

In any other year, it wouldn’t be surprising to see two northern football powerhouse clubs, Manchester United and Liverpool FC, ranking highly in the top trending British hashtags. But 2020 hasn’t been any other year. In the year where our worlds were turned upside down by the uncertainty of COVID-19, the British public still did not lose sight of what keeps so many of us ticking – the beautiful game. Our analysis into trending conversations across the UK shows that COVID-19 has not defined us, and in true ‘keep calm and carry on’ fashion, British Twitter has stuck to what it loves and knows best; showing that our love of football trumps the fear of COVID.

Sticking to what we love is a theme which continued in this hashtag analysis with #nowplaying and a tag to the American Music Awards dominating our conversations and demonstrating our connection with music. Better still, #ns10v10, a community hashtag linking to No Signal, a radio station dedicated to playing black artists took the third highest position – yet again, beating the topic of COVID-19. This analysis shows that at the heart of British conversations lies shared interests, hobbies and communities bought together by the arts and sports to unite in the face of uncertainty.

 

How do you feel about your UK Tweet Your Heart out location ranking? Tell us on Twitter @AbsoluteDMedia

For more information, call a member of our expert team today on 0800 088 6000.

Top Tweeter Prize T&Cs

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