Placing Our Bets On Video Marketing

With the rise in the popularity of video multimedia, Absolute Digital Media supported Ladbrokes in creating a series of Blackjack videos to attract beginner and experienced players. Watch it here.

Client: Ladbrokes
Sector: Gaming

The Client

Ladbrokes is the UK’s biggest bookmaker, and a FTSE 250 company.

ladbrokes logo
4 aces

The Challenge

With the rise in popularity of video multimedia and having focused a large proportion of work on promoting the blackjack games, we determined that a series of Blackjack videos which could be posted both on the site and on Ladbrokes’ YouTube channel could be beneficial in attracting both beginner and experienced Blackjack players. This series of videos featured a voice over on each video and relevant supporting content in order to provide additional information to the site visitor.

The Objectives

The Solution

  • Created an interactive guide that would enable us to capitalise on how to play Blackjack.
  • Create content that would appeal to both new and experienced Blackjack players to ensure the content was relevant to both audiences.
  • Created additional supporting content for YouTube to provide an in-depth description to users who selected the content.
  • Provided recommendations on how to optimise the videos for the platform to empower the Ladbrokes brand.
  • Utilised these videos to create a series of Blackjack videos that could be posted on the site and Ladbrokes’ YouTube channel to drive traffic to the domain.

It has been delightful to work with a company that clearly takes a great deal of pride in what they do and demonstrate a clear passion for both what they do and for delivering results for their clients’ campaigns. If you are looking for an agency that will go the extra mile and feel like an extension of your existing team, then I would always recommend Absolute Digital Media.

Dudi Nakdimon
Managing Director

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