Wizzcash are a short-term loan lender with a key focus on responsible lending practices and are fully regulated by the Financial Conduct Authority.
Wizzcash’s aim for their blog was to use it as an information resource covering a broad range of financial topics. With the holiday season on the horizon at the time of publication, a Christmas-related topic was beneficial in capturing a larger market share while also remaining topical. This infographic was bolstered with supporting content and covered a number of statistics associated with the Christmas spending rush over the past few years, data from other relevant spending days such as Black Friday and Cyber Monday and a brief overview of how much money is spent over the holiday period.
- Researched information about the Christmas spending rush year on year, highlighting the most important stats and figures.
- Created highly topical content relevant to the Christmas spending rush that would encourage people to reconsider their spending habits.
- Provided an in-depth breakdown into people’s spending habits across the different times of the year.
- Designed an infographic to easily relay this information to people who were interested in learning more about the breakdown of the Christmas spending rush.
When Absolute Digital Media was appointed by Wizzcash.com in 2016, we were confident that they could provide the strategy which would lift our site out of its penalty. Having suffered from a previous agency’s Black Hat SEO practices, we were content with the transparent and ethical methods implemented by Absolute. They put together a clear and forward-thinking strategy, integrating our set objectives effectively to determine how these would be reached and each step in the process. With constant communication from each department involved in the campaign, we were happy with how the campaign was being handled and worked on. Digital marketing is the only form of advertising that Wizzcash carry out, so it was imperative that the campaign was structured, and would ultimately be successful.
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