PiPcall is the phone in the phone or “the everywhere phone system for the everywhere office”. The software allows staff to keep connected wherever they are through a singular app designed for mobiles. The direction of the business is clear, with PiPcall wanting to promote the unique product through a series of advertising opportunities that would enable them to capitalise on those who would be adapting to a hybrid or remote working structure. Our aims were as follows:
When PiPcall first partnered with us, we knew that we would need to find an effective way to push the product out to the world of office or business phone users. We started off by carrying out research into target verticals surrounding finance, real estate, and construction to be able to begin to build out a user persona which we could then base our advertising campaigns on.
We then created a series on LinkedIn ad campaigns in various formats which included single image, carousel and video. This provided us with the chance to get creative with the different ways we promoted the product and the copy incorporated within each asset, helping us to further identify what mattered to PiPcall’s target audience the most.
Through setting up a series of different campaigns, we were also able to engage with a wider pool of users on LinkedIn to build up greater awareness of the brand, product and its benefits. In addition, we were able to support this with a downloadable asset explaining how businesses could benefit from the latest phone in a phone on the market, allowing us to capture data at a quicker rate.
- As part of the initial strategy, we further mapped out our audience persona by volume and engagement rates. So that we would also be able to get to the very core of the pain points of the brands ideal customer. This way, we were able to think about the solution more effectively other than promoting the phone in the phone as it were as a piece of modern technology.
- To help ensure this approach was a success, we worked through several ad copy ideas to create an on point message. This was for users to either a) download one of the assets such as the guide we created or b) get in touch directly on the website. This way, we were able to provide two completely different avenues to users, giving them the opportunity to select which they wanted to do the most whilst still capturing data that was of valuable to the business.
- We continued to monitor the success of both advertising campaigns, noting down what was performing well and what could be performing better to ensure we maximised the budget we had available. This also provided us with the chance to optimise the ad campaigns on an ongoing basis as we know that, as demand began to change, our strategy would need to as well.
So far, we have generated 58 leads through our paid LinkedIn activities.
On average, said leads cost £146.
We’ve also generated 1,012 clicks to the website with 40 account creations.
In turn, we received an additional 5 form requests through the website from paid media.
Having worked with Absolute Digital Media for a number of months now, we have invested into further services with them including our latest eBook which was both written and designed by the team. They are now in the process of promoting it via paid social media methods to help us continue to generate leads during this difficult time. So far the campaign has been a success and we look forward to our continued work with Absolute Digital!
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