A Truly Integrated Approach To Paid Search

Find out how we helped them devise a targeted LinkedIn strategy to work in conjunction with their PPC campaign.

Client: PipCall
Category:
Sector: Telecom
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The Client

PiPcall is the business mobile phone that sits inside personal smartphones, removing the need for a separate business device.

pipcall logo
pipcall case study phone

The Challenge

As the latest phone-in-a-phone on the market, PIPCall wanted to shout about their free demo to encourage businesses to make the switch. With this in mind, we created a set of LinkedIn campaigns which would enable us to target the relevant industries of which the business aimed to bring on board. We also created a campaign to promote the eBook we created for the client, highlighting the benefits of the software and how it can support businesses during the new normal.

The Objectives

The Solution

  • Created a targeted LinkedIn advertising campaign to promote the businesses phone-in-a-phone software.
  • Created ad copy to encourage users to sign up for their free demo as a form of data capture.
  • Highlighted the benefits of the software within each ad campaign to promote its value as we adapt to the new normal.
  • Created supporting assets to promote the eBook through different visualisations.
  • Continued to optimise the ad campaigns to ensure ad spend was distributed effectively across the campaign.

Results.

34%
increase in conversion rate
19%
decrease in CPL
Quote

Having worked with Absolute Digital Media for a number of months now, we have invested into further services with them including our latest eBook which was both written and designed by the team. They are now in the process of promoting it via paid social media methods to help us continue to generate leads during this difficult time. So far the campaign has been a success and we look forward to our continued work with Absolute Digital!

Daniel Hughes
Marketing Director

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