Harley Street Hearing is one of London’s largest independent ear clinics, based in Harley Street. Having been featured in The Sunday Times and The Telegraph and on BB2 Radio 2 and on Embarrassing Bodies, Harley Street Hearing are no strangers when it comes to creating awareness of their clinic. Partnering with our PPC team, they wanted to achieve the following objectives:
Before we began working on the campaign, we carried out and initial audit on the account to identify what was performing well and what could be performing better.
With this insight, we were able to identify the best action to take and what we needed to do to ensure the account was performing at its best.
We worked closely alongside the client throughout the set-up of the campaign, ensuring that targeted keywords specific to hearing.
We also wanted to make sure that our Google Ads stood out from a brand perspective too, highlighting all the relevant USPs.
This helped us during the ad copy creation phase of the account, as it provided a clear direction of the business and its service.
Before we went live with the campaign, we completed one final conversion tracking review to ensure that all data would be correctly captured.
- We conducted an initial audit across the account which allowed us to identify several areas of improvement. We also identified that the account was only targeted towards brand terms, meaning that any budget was being spent solely on brand key term targeting.
- With this in mind, we worked closely alongside the client to identify keywords specific to hearing. By doing so, we would get a bigger understanding of what was required and the end goal.
- We also created our ad copy working alongside the team to identify key USPs that separate them from competitors and key terms that users are searching for.
- We were then able to create a set of campaigns that targeted our ad groups with specific headlines and landing pages to maximise performance across the account.
We achieved some great results for Harley St Hearing including a 126% increase in conversions within the first 6 months of working on the account.
During that time, we were able to decrease CPL by 45% and overall CPC by a further 33%.
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