Connecting SAAS Companies With The Right Audience

Absolute Digital Media worked alongside the team at PiPcall to devise an effective PPC and LinkedIn advertising strategy that would work in tandem and generate the leads the businesses needed.

Client: PiPcall
Category:
Sector: Telecom
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The Client

PiPcall is the business phone inside your personal smartphone.

pipcall logo
pipcall case study phone

The Challenge

PiPcall approached the team at Absolute Digital Media in order to develop a strategy to structure the PPC account. As part of this, we provided in-depth insights into the types of users who interact online and to create traffic for IT users looking for alternative mobile solutions. With this data, we then setup the relevant tracking to understand the user flow and began to build out the user segments. The next stage of the campaign was to utilise the data to create targeted bespoke content for users, which enabled us to achieve a 70% increase in user sign-ups.

The Objectives

The Solution

  • Created dedicated LinkedIn campaigns
  • Updated tracking onsite
  • Audited PPC Google to improve performance
  • Audience segmentation

Results.

+70%
increase in user sign ups
+40%
increase in traffic
Quote

Having worked with Absolute Digital Media for a number of months now, we have invested into further services with them including our latest eBook which was both written and designed by the team. They are now in the process of promoting it via paid social media methods to help us continue to generate leads during this difficult time. So far the campaign has been a success and we look forward to our continued work with Absolute Digital!

Daniel Hughes
Marketing Director

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