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Loan Bird is a UK-based loan broker. They operate across all types of unsecured loans, including bad credit loans. As a credible brand, loan Bird want to break the stigma surrounding loan applications through using digital PR. We worked closely with the team to come up with an effective PR strategy that would enable them to do that whilst driving traffic to their website to further support the SEO activity we were also carrying out. After an initial discussion, we agreed on the following objectives:
The finance, particularly the payday loan industry, is not easy to crack. We knew that we would have our work cut out for us, but also knew that the areas in which Loan Bird operate would offer us numerous opportunities to get creative with the digital PR campaigns we produced for the brand.
Upon discussion, we decided that we would target the lifestyle-focused finance route to speak directly to Loan Bird’s target audience and cut through where their audience will more naturally be.
We also made the decision to gain coverage in lifestyle publications in order to get the brand in front of the target audience and put the brand at the forefront of its industry.
- Often, finance-based campaigns are labelled “boring” or “predictable” so we wanted to break through this stereotype and build campaigns which spoke to Loan Bird’s audience in a fun and memorable way, while being newsworthy to encourage media coverage.
- Our strategy focused on finding financial stories and hooks through lifestyle and celebrity stories, both in larger content campaigns and through reactive coverage. For example, we built a campaign which revealed which TV streaming subscription was the best value for money based on its genre, landing national coverage in The Daily Express as well as relevant tech, TV and lifestyle press.
- This lifestyle hook also works for reactive press, for example during the Friends TV reunion, we looked at which Friends’ character namesake earned the most money and compared this to the character’s jobs, this landed coverage in Hello Magazine.
So far, we have gained coverage in MSN, Hello Magazine, The Daily Express, Manchester Evening News and City AM.
Our campaigns have also been featured on The Sun Snapchat multiple times.
We have generated 34 pieces of coverage in total.
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