The Client
parrotprint.com is one of the web’s leading personalised internet print brands. They allow you to print any picture from anywhere on parrotprint.com and have it with you the next day. We formed a strategy that would support the sites overall SEO rankings whilst reinforcing the credibility of the brand. Our objectives were set out as below:
The Objectives
The Strategy
Parrotprint.com supply custom prints across a range of sizes, meaning that we had a huge opportunity to capitalise on their offering through our digital PR campaigns. Our main objective was to gain links in high-tier, high-brow publications in order to improve both SEO rankings and position the brand and authoritative and credible.
We devised a digital PR strategy that would enable the brand to achieve that through coming up with relevant yet unique pieces of coverage that would ultimately help to drive their visibility forward. With this in mind, we primarily targeted art and lifestyle publications as we knew that this would be the most effective publications in terms of positioning parrotprint.com directly in front of their target audience.
This would also provide us with the opportunity to further support the brands position as one of London’s top-rated canvas printing specialists, allowing us to help drive them to the forefront of the industry.
The Campaign
- Using National Day content calendars as a guide, we identified relevant nation days and events, such as Music Day, and create campaigns around them. As part of this campaign, we worked on a piece surrounding album covers which is hugely relevant to the brand and its service offering.
Results.
Since launching the campaign, we have received coverage in OK! Magazine, The Daily Waffle and more.
We have also seen the brand featured on The Sun’s Snapchat, which has more than 1 million followers.
In total, we have also secured 54 pieces of coverage.
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