Eden's Gate Transactions Surge 306%, SEO Case Study

The Client.

Operating in a competitive market, Eden’s Gate wanted to target audiences who were unaware of their brand by being visible in organic SERPs for non-branded key terms focused on 3 particular products: gummies, creams and tea. They also wanted to start building more prominent brand awareness to support their growth.

As Featured In.

Results.

Hitting the ground running with Eden’s Gate, we are thrilled to see our multi-service digital marketing approach pushing the client towards an increase in online visibility and sales.

+60%

increase in eCommerce conversion rate

+306%

increase in transactions

+150%

increase in organic keywords on pages 1-3

The Objectives

Eden’s Gate were keen to make their objectives clear – operating in the highly competitive CBD market, they needed to achieve the results they had initially set out to support the growth of the business. This meant that we needed to work fast to ensure the campaign was profitable from the get-go.

01. Gain greater visibility around gummies and creams

02. Improve the brands eCommerce conversion rate

03. Enhance online transactions

The Strategy.

Working closely alongside Eden’s Gate, we’ve secured some impressive keyword rankings for their top industry key terms including ‘CBD gummies UK’ which previously ranked position 21. We’re continuing to surpass their objectives, supporting their continuous revenue growth and site visibility whilst enhancing the exposure of new products like CBD coffee and manuka honey.

The Campaign.

We began by reviewing the optimal word count and layouts for each of the category pages in line with what was ranking well for our key target and conducting keyword research for each of the category pages for conversion driving terms based on what users search for. Having identified that CBD gummies UK, CBD wax and CBD pain cream were the top three driving keywords that held the most value, we re-wrote the existing pages on the website to encapsulate this before looking at re-optimising the other pages on the website that were underperforming. As part of this, we reviewed areas of the website that were falling short and impacting its ability to optimally convert and perform in the search results. This included the sites speed, crawlability and indexability. We then used heat mapping software to identify further improvements to support the buyer's journey based on how they were interacting with individual webpages to improve the indexability of the target URLs. We also ensured all the sites linking to the domain were specific health and lifestyle topics to maximise linking opportunities.

+306%

increase in transactions

“Absolute really have gone above and beyond expectation with our campaign. Being in an industry based on science and nutrition, the team have not only helped strengthen our SEO and show significant growth in rankings but also always meet the technical side of scientific content in a way the audience can truly understand and relate.”

Tyler Woodward

CEO & Founder

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