As the UK’s number 1 CBD health and wellness store, Eden’s Gate wanted to maintain strong awareness of their brand and branch out into new target audiences where possible. Even though the brand and its products are somewhat niche, there was a big opportunity for us to further optimise the site to improve its visibility, which would help the business to take the next step in their growth journey through their SEO. We wanted to achieve the following objectives:
At the start of the campaign, we focused on optimising the main category pages on the site. This included the pages for gummies and creams, in line with our objective to gain visibility surrounding these products.
We progressed onto improving the sites internal linking structure and set out our targeted outreach campaign which would focus on building the authority of the site.
Due to the nature of the industry, it was key we took the correct approach. We wanted to ensure that the brand would uphold its high-quality value and name, whilst driving greater visibility towards the site.
We also resolved a large number of indexability across the site in priority order.
- When Eden’s Gate partnered with us, we refocused their existing SEO strategy on ne conversion-driving keywords. This included optimising all category pages on the site and improving the internal linking structure to ensure it supported our main target keywords.
- We also noticed that the website had a lot of duplicate meta data and canonical issues, which we promptly resolved to ensure it didn’t have a negative impact on our activity.
- Following this, we went on to conduct a competitor analysis to further analyse the existing content on the site and highlight any keyword opportunities we would be able to take advantage of in the early stages of the campaign.
- We also created a PR campaign to help drive the awareness of the brand forward utilising the latest trends with the industry. We made sure that said campaigns reflected the brand in a positive light, helping to combat negative press.
Since partnering with Eden’s Gate, in the last 6 months, we have achieved a 121.40% increase in organic users.
We have also seen a 153.45% increase in organic sessions and a 148% increase in the overall visibility of the site.
The brand is also position 3 for key term ‘CBD Cream UK’.
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