A multi-award winning Medispa providing intelligent skincare, face and body treatments. Driving a 385% Increase in Booking Requests

EF MEDISPA

Share

The Client.

EF MEDISPA is one of the UK’s leading medical spas and skin clinics, renowned for cutting edge, innovative face and body treatments. With treatments ranging from non-invasive and minimally invasive right through to cosmetic surgery options, they have a large target audience. Their objectives were clear:

The Objectives.

The Strategy.

When EF MEDISPA partnered with us, we conducted a full site audit to determine weaknesses and areas of improvement on the site.

A key focus point of the campaign was strategic, targeted outreach integrating high-quality content marketing to earn links from industry-relevant, authoritative sites.

We carried out full on-site optimisation to improve relevancy for our chosen keywords and to provide a clearer user journey for visitors.

As part of this, we carried out a complete redesign across our target treatment pages taking into consideration UX, IA and CRO.

Strategy
ef medispa case study

The Solution.

+70.71%
increase in overall Keyword Positions
  • We conducted an in-depth technical audit of the site, highlighting a large number of orphan pages and old-style pages which were no longer being used but were extensively cannibalising with the new service pages. We implemented a lengthy content consolidation and redirect process in order to reduce the harm this was having on the site.
  • EF MEDISPA wanted to be seen as experts in their field, providing enough information to their users on the site prior to the point of contact in order to further qualify the leads and ensure they were the right kind of customer. In order to do this, we conducted in-depth market and competitor research, not only looking closely at the core location-based competitors but also some of the UK’s and Europe’s leading medispas and cosmetic surgeons to ensure we were providing customers with all of the information that they required about the services and treatments offered, about the conditions and what were the best solutions, and any individualised details regarding procedure time, recovery period and aftercare.
  • We were highly targeted with location-based terminology throughout the content and the offsite specifically around London and Edgbaston.

Results..

Since we partnered with EF MEDISPA, we have achieved a 113.73% increase in Page 1 positions.

We have also seen a 70.71% increase in overall keyword positions.

As a result, organic goal completions have increased by 385.54%.

Testimonial.

We’ve been working with Absolute for six months now, and I’m really impressed. Great tangible, commercial results, great team and great work! Would (and do) highly recommend this company.

Melina Lyraki
Senior Marketing Executive

Awards & Accreditations

View More.

// Hallmark Care Homes

Hallmark Care Homes offer relationship-centred care across their care homes and residential nursing locations in England and Wales.
Industry: Health

// Longevita

Longevita Hair Transplant are a leading medical tourism company.
Industry: Health

// The Keyhole Heart Clinic

The Keyhole Heart Clinic is a London-based heart clinic, which specialises in world leading keyhole heart surgery.
Industry: Health
arrow

Start Now!.

Join The Leading Digital Marketing Agency

Fill out the form to take the first step to digital success! Our digital marketing agency consultants are always on hand to hear from new businesses and answer any questions you may have. Select the services you're interested in and add any additional information about your digital marketing goals below, and we'll get back to you as soon as possible.

    • Goal
    • Service
    • Industry
    • Budget
    • Info

    What is your goal?

    I want to drive more leadsI want to earn more online salesI want to improve my ROII want to improve brand awareness

    What service are you looking for?

    SEOPPCDigital PRLink BuildingOther (Marketplaces, Paid social...)

    What industry you are in?

    What is your monthly budget?

    £2,000 - £5,000£5,000 - £10,000£10,000 - £20,000£20,000+ We are currently using an agencyLooking for an agency ImmediatelyWithin 1-2 monthsWithin 3-6 monthsIn 6+ months time

    Please provide us with your contact details
    so we can fulfil your enquiry.


    Subscribe me to the latest digital marketing updates and promotional information