Winning Confidence In SEO

Fast Loan UK approached the expert marketing team at Absolute Digital Media to progress their success as a leading payday loan company. Here’s how we did it.

Client: Fast Loan UK
Category:
Sector: Finance
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The Client

Fast Loan UK are a lending company focused on delivering socially responsible, quick and easy short term loans to customers across the country. Fast Loan UK operates in an industry once tainted by bad practice. This is why the business was set up; and their commitment to responsible loaning remains the core value they want to promote through their SEO campaign.

fast loan logo
woman looking at paper

The Challenge

Fast Loan UK approached us having been scarred by numerous bad experiences with other SEO agencies where deliverables were promised and results not gained. Having heard of our successes with competing payday loan clients, Fast Loan UK came to Absolute Digital Media for one last attempt at improving their site’s visibility and organic traffic. The primary aim to improve organic visibility and begin to compete for competitive industry terms.

The Objectives

The Solution

  • Full site technical audit leading to full technical resolutions on all critical errors, warnings and concerns.
  • Review of site speed optimisation and core web vitals to increase site efficiency.
  • Keyword mapping on existing site pages to determine areas of cannibalisation which highlighted the need for further content optimisation.
  • Map of page titles, meta descriptions and header tags for the existing pages on the website.
  • Utilising our knowledge of the industry, mapped out an additional keyword mapping file of new opportunities for content pages across a variety of both short and long-tail keywords.
  • Creation of new content pages based on regular content gap analysis to encroach on their competitor’s market share.
  • Conception of well-researched, thorough, unique, optimised and FCA compliant content, focusing on our detailed knowledge of the industry.
  • Full internal linking structure review to pass through link equity to the key pages.
  • Link Acquisition distributing across the main pages across the site, focusing on the target terms and natural variants as part of the anchor text strategy.

Results.

+880.28%
increase in Top 1 Positions
+207.21%
increase in Organic Visibility
+469.08%
increase in New Users

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